JBR Capital reveals Porsche 911 as UK’s most financed sports car
Leading high-end automotive finance provider JBR Capital (JBR) has released its 2025 Luxury Car Report, providing exclusive, data-driven insight into the UK’s most financed pre-owned supercar and luxury market. The report reveals the most popular vehicles financed in the UK, and actual sold prices rather than advertised prices, to give a unique overview of the changing demographics and mindsets of luxury automotive customers.
Following in-depth analysis of the Supercar, SUV, Sports Car, Grand Tourer, Sports Saloons & Coupé, Luxury Performance, and Classic and Icon sectors, the 2025 JBR Capital Luxury Car Report reveals the Porsche 911 as the UK’s most financed pre-owned model in the luxury and sports car market, with the 992 and 991 generation models, in both Carrera and GT3 specification, proving most popular with JBR clients. The 911 accounts for 16% of market share with an average sold price of £121,318, with Porsche also emerging as by far the most popular brand with 30% of market share.
The report reveals that the average price of pre-owned luxury vehicles has risen by 31% from £97k in 2021 to £127k in 2025. Despite losing ground in 2022 and 2023 to SUVs, Supercars saw a strong surge in popularity in 2024 and 2025 and currently hold 30% of market share, albeit with SUVs still leading at 35%.
Supporting its leading position in the overall top 10, the report reveals that the Porsche 911 (992) GT3 is the most popular supercar and the 911 (992) Carrera the most popular sports car, while the Bentley Continental GT is the most popular Grand Tourer and the Range Rover Sport and Rolls-Royce Ghost the favourites in SUV and Luxury Saloon categories, respectively. In the Sports Saloons & Coupés sector, the BMW M3 (G80) is in number one spot, while in the Classics category, the 911 Carrera (pre-1994) comes out in first place, again underlining the enduring appeal of the Porsche icon. While 10% of JBR Capital’s clients have an income of more than £350k, the report proves that luxury and supercar ownership is by no means the exclusive preserve of the ultra-wealthy, with clients in the £50k – £150K income bracket accounting for the largest, 66% share of the market. The average time clients wait before trading in for another vehicle is just 13 months, reflecting high levels of confidence in using finance as a tool to fund their automotive passion.
The report also reveals the strongest UK region for luxury car finance is the South East, which accounts for 19% of clients, while when it comes to which type of buyer finances the most valuable vehicles, Sporting Professionals come top with an average value of almost £140,000 per car.
With data collected exclusively by JBR Capital, figures such as actual luxury car sold prices are analysed and presented clearly and concisely. A valuable industry resource, the 2025 JBR Capital Luxury Report also provides a comprehensive and detailed overview of the UK geographical distribution of luxury car owners, as well as a breakdown of the most popular luxury marques and models.
Powered by Shawbrook Bank, JBR Capital offers flexible and competitive finance agreements from £25k, with no lending cap to ensure it can support clients, enthusiasts, and collectors at the highest level.
Darren Selig, JBR Capital founder & chief commercial officer, commented: “This year’s report paints a clear picture of a market driven by passion rather than exclusivity. Porsche’s continued dominance and the resurgence of supercars underline strong confidence among enthusiasts, even as average prices climb by more than 30% since 2021. With most buyers earning between £50k and £150k, luxury car ownership is no longer reserved for the ultra-wealthy – it’s becoming a reality for a much broader audience. At JBR Capital, we support this shift by providing tailored finance solutions that enable clients to access the cars they love without compromise.”