5 cold email automation tools that help agencies close more deals
5 cold email automation tools that agencies need to seal deals
Many agencies face issues that stall or break down deals, such as a longer sales process, difficulty reaching key stakeholders, and inconsistent follow-up. This is why cold email automation tools are crucial because they help agencies solve these problems by providing personalization, scaled outreach, and automated follow-ups.
In this article, we look at five cold email automation tools that help agencies close more deals, starting with Instantly, our top choice. These tools ensure consistent, purposeful interactions with potential clients through features like email tracking, advanced sequencing, and email warmups, helping agencies close deals more effectively and efficiently.
Cold email automation tools comparison for agencies to close deals
| Tool | Top features | Starting price |
| Instantly | Inbox placement, AI reply agent, email verification | $30/month |
| Klenty | Engagement tracking | $50/month |
| SmartReach | Inbox rotation | $35/month |
| Mixmax | Email enhancements | $29/month |
| Yesware | Email templates | $15/month |
1. Instantly
Instantly is a platform that features cold email automation campaign tools that reduce manual effort, while saving time and cost for agencies as they work to seal more deals with prospects. It tops the list ahead of other cold email automation tools because it provides an effective deliverability network, unlimited sending accounts without per-seat pricing, and a database of over 450 million leads integrated with CRM functionality.
Its $30-per-month annual plan features tools such as an email deliverability network, Instantly CRM, inbox placement, email verification, and an AI reply agent that generates responses to significantly speed up engagement. This reply feature is divided into Autopilot for Instant response and Human-In-Loop for team endorsement.
Key features of Instantly
- Inbox placement: This feature tests whether emails land in the inbox or the spam folder across different email providers, such as Outlook and Gmail.
- Email verification: Instantly verifies that an email address is authentic, operational, and secure before emails are sent.
- Instantly CRM: This tool supports agencies in detecting stalled leads, customers who are ready to seal deals, and how sales cycles are performing.
- AI reply agent: This automates cold email replies in under five minutes, assisting agencies in identifying ideal clients, scaling outreach, and reducing human effort.
- Email deliverability network: Instantly protects campaigns from low inbox rates by using inbox placement test with unlimited accounts, warmup, and a deliverability health view.
2. Klenty
Klenty is a sales software that assists agencies in automating and personalizing their cold email campaigns. It supports agencies in building and managing cadences, tracking opened emails, and incorporating them into CRM systems. It is often used to enhance sales performance and close deals quickly, supported by features such as email deliverability, AI list builder, email tracking, and AI account research. Its price point starts at $50 per month for the annual plan.
Pros of Klenty
- Its user-friendly interface strengthens productivity and campaign management.
- The automation features significantly enhance the outbound sales process.
Cons of Klenty
- The platform’s price point is expensive compared to its counterparts.
- There are missing features that make it unreliable during campaign outreach.
3. SmartReach
SmartReach is a platform that agencies can use to augment sales and foster long-term growth through its cold email automation tools. Its price of $35-per-month for the yearly plan offers access to features that leverage its unified shared inbox, email sequences, inbox rotation, and delivery optimization. These tools improve the effectiveness of cold email outreach campaigns.
Pros of SmartReach
- Customer support enhances the user experience and satisfaction.
- The software’s strong multi-channel support empowers outreach beyond email.
Cons of SmartReach
- It has data inaccuracy issues that complicate performance tracking.
- The platform lacks essential features that limit contact automation.
4. Mixmax
Mixmax is a cold email automation tool used by agencies to enhance communication and refine workflows, offering features such as AI compose, email enhancements, and multi-channel sequences. With its cold email automation tools, agencies can build custom outreach campaigns, track engagement in real time, and handle follow-ups effectively. Its pricing begins at $29/month for the annual plan.
Pros of Mixmax
- The email tracking feature saves time by identifying client engagement.
- The software is easy to use for beginners, making work easier.
Cons of Mixmax
- There are platform timeouts that lead to user frustration.
- It has integration issues with 3rd-party softwares.
5. Yesware
This cold email outreach automation software aids agencies in closing deals through campaign outreach at scale. Agencies can access the platform’s cold email automation tools for $15 per month, billed annually. This plan provides access to features such as attachment tracking, email templates, and a meeting scheduler, which help agencies book meetings with prospects and integrate them into their calendars.
Pros of Yesware
- It is easy to set up and learn, which enhances effective campaign management.
- The email tracking feature provides real-time insights.
Cons of Yesware
- The platform has a limited multi-channel approach, focusing mainly on email.
- Users have complained of poor customer support during account management issues.
Clinch deals for your agency with the right cold email automation tools
Agencies often face problems when finding leads, and even when they overcome these hurdles, some of these deals with prospects slip through the cracks due to poor follow-up and generic email messages. This usually happens when agencies don’t use the right cold email automation tools. Fortunately, this article provides five email automation tools that assist agencies in clinching deals in an efficient way.
Of all the cold email automation tools listed in this article, Instantly ranks number one thanks to its artificial intelligence features. These include automated follow-ups, reply detection, personalized sequencing, and inbox management. Additionally, its cost-efficiency, speed, scalability, and high deliverability make it an ideal choice for agencies that rely on cold emails as their key driver. When it comes to engaging potential clients and securing deals, Instantly is your go-to choice.