OurPetsLife expands into new overseas markets following B2B growth
Manchester-based premium pet products business OurPetsLife (OPL) has accelerated international expansion after entering a series of new overseas markets and significantly growing its distributor network over the past year.
Supported by a £300,000 investment round in 2025, led by GC Angels, the business has secured 16 new distributor agreements and expanded into markets including Portugal, Romania, Norway, the UAE and Kuwait. OPL now supplies its own-brand premium pet products through 23 distributors across 27 countries, with the majority of revenues generated outside the UK.
The expansion marks a major milestone for the business. After advice from GC Angels, OPL repositioned itself as a B2B-led distributor of innovative, own-brand pet care products in 2025. As a result they now supply thousands of pet stores worldwide and their B2B revenues have grown by 55% year-on-year.
Growth has been underpinned by strong commercial performance, with B2B revenues increasing by 55 percent year-on-year. Following a strategic pivot to a B2B-led model, annual B2B revenues have grown from £125,000 in 2023 to £350,000 in 2025. The business is currently tracking towards a £600,000 B2B revenue run-rate in 2026.
Founded in 2018 by entrepreneur Elliot Roxby, OPLhas six proprietary product ranges spanning cat health, everyday dog grooming and specialist pet care. It was also recently appointed as an approved supplier to Jollyes, one of the UK’s largest pet retailers.
Innovation remains central to the company’s strategy. Recent launches include Dr Ted, a diagnostic litter sachet that changes colour to help identify potential health issues in cats.
Elliot Roxby, founder and CEO of OPL, said:“International expansion has been the defining focus for the business over the last 12 months. Building long-term distributor partnerships in overseas markets has allowed us to scale sustainably, improve margins and establish a genuinely global footprint.
“The investment from GC Angels has been instrumental in making that possible. Their backing has enabled us to attend international trade shows, invest in product innovation and accelerate our expansion into new territories. Having access to the expertise within GC Angels has also helped me make quicker, more confident decisions as we scale.
“My relationship with GC Angels is unlike anything I have with other investors. They didn’t only invest in the business, they invested in me personally. Their example has inspired me to help other founders via the Venture Forward programme.”
Ranvir Singh, investment manager at GC Angels, added: “OPL has executed a clear and well-structured growth strategy. Expanding into multiple new markets while building a strong B2B distribution network has shown that our intitial decision to invest in the company was well founded. Elliot has shown real resilience and ambition in building an internationally focused business that we fully expect will continue scale at pace over the next few years
“It’s also great to see our relationship with Elliot grow to the extent that he is now working alongside us through Venture Forward to help underrepresented founders. A central part of our investment thesis is to back companies that will provide societal improvement as well as economic return. That is why Elliot is a perfect example of the type of founder we want to back.”
OPL and GC Angels have remained closely connected since the 2025 investment, with Elliot now supporting other early-stage founders across the North of England through Venture Forward – an Innovate UK investment readiness accelerator programme which is being delivered across the North of England by GC Angels to help underrepresented founders prepare for their first institutional raise.