WebBeds and On the Beach announce strategic partnership to strengthen UK leisure travel distribution
The partnership represents an important step in expanding WebBeds’ distribution capabilities for hotel partners across key leisure destinations, including Europe and the Mediterranean, amongst other high-demand beach and city markets popular with UK holidaymakers.
On the Beach is one of the UK’s best-known online travel agents, specialising in great-value, ATOL-protected beach holidays and city breaks. With a strong digital-first approach and a loyal customer base, the award-winning brand has built a reputation for combining competitive pricing with a wide choice of destinations, airlines and accommodation options.
Through this collaboration, WebBeds will provide On the Beach with access to its extensive global accommodation portfolio, enabling greater choice and flexibility across hotel supply while supporting continued growth in the UK leisure travel market.
WebBeds brings to the partnership its global scale, advanced technology platforms and deep expertise in hotel distribution. With a portfolio of more than 500,000 properties worldwide, WebBeds connects accommodation providers with influential travel sellers, such as On the Beach to distribute their room inventory.
Lola Diaz, senior vice president Sales – Europe at WebBeds, said: “We are delighted to partner with On the Beach, a brand that has transformed how UK consumers book beach and city holidays. By combining WebBeds’ global hotel supply with On the Beach’s strong digital platform and customer reach, we are creating new opportunities for our hotel partners while enhancing choice and value for UK travellers.”
Mark Littlefair, director of Supply at On the Beach said: “This partnership unlocks even more choice and value for our customers, whether they’re looking for a beach holiday or a city break. WebBeds’ scale and expertise make them a valuable partner as we continue to expand our reach.”