British Business Bank makes cornerstone commitment of up to £45m to Redrice Ventures to support the UK’s creative industries
The British Business Bank has made a cornerstone commitment of up to £45m to Redrice Ventures’ targeted £75m Fund II to support the UK’s creative industries. The Bank previously backed Redrice’s Fund 1 in 2021 with a £36m cornerstone commitment, catalysing private investment into the oversubscribed fund.
Founded in 2018, Redrice Ventures is a London-based venture capital firm, that specialises in seed-stage investments across the creative industries sector, supporting premium, purpose-driven consumer brands and related B2B technology. Redrice invests at the intersection of creativity and commerce, backing high-growth brands primarily across media, sport, health and wellness where creativity is central to value creation.
UK consumer brands are vital to the creative industries because they drive demand for design, advertising, content, and innovation, helping sustain one of the country’s strongest global export sectors. In turn, the creative industries power the success of UK brands by shaping distinctive identities, storytelling, and cultural relevance that drive international growth. Together, they form a mutually reinforcing ecosystem that boosts exports, jobs, and the UK’s global reputation for creativity and quality.
Redrice also invests across sport and entertainment, with its investments strengthened by the Redrice Sports Collective, led by Sir Andy Murray and Alistair Brownlee OBE. Sport is also a core part of the UK’s creative industries, blending live performance, media production, design, digital content, and storytelling into globally marketable entertainment experiences.
The British Business Bank’s commitment was made as part of the Bank’s Enterprise Capital Funds programme, which aims to increase the supply of equity capital to early-stage UK companies with long-term growth potential and lower barriers to entry for fund managers looking to operate in the VC market. The programme has backed 51 funds to-date, representing more than £3bn of finance.
As the largest investor in UK venture and venture growth capital funds, by providing cornerstone commitments, the British Business Bank enables a fund to achieve a first close and helps the fund to execute their planned strategy more effectively and often to a greater scale.
Christine Hockley, managing director & co-head of Funds, British Business Bank said: “The creative industries are central to the UK’s growth mission, employing 2.4 million people and contributing £124bn of Gross Value Added to the economy. As a cornerstone investor we hope to crowd in capital to provide additional finance options for companies looking to scale. This will ultimately create more jobs in an already-thriving sector and support the UK to reach its full commercial potential.”
Mark Sims,senior director, Funds, British Business Bank said: “We’re pleased to back yet another fund by Redrice. The creative industries are central to the UK’s growth mission and a key sector in the government’s modern Industrial Strategy. Employing the strategy of its previous fund, Redrice II will continue to invest in UK’s top creative talent across the full breadth of the UK.”
Tom March, founder and partner, Redrice Ventures said: “Creativity sits at the heart of every great consumer brand, and the U.K. has one of the deepest pools of experienced creative talent anywhere in the world. Pair that with rapid advances in technology and real technical expertise, and the U.K. is perfectly positioned to launch the next generation of globally ambitious brands.
With the backing of the British Business Bank and a team purpose-built to scale modern consumer businesses, Fund II is about backing founders who know that authentic connection is everything. In a noisy, content-saturated world, the brands that win don’t just acquire customers, they build fanbases. They prioritise how they make people feel over loud, flashy gimmicks. Those are the brands that endure, and those are the brands we’re here to back.”