emerchantpay collaborates with Visa to offer instalment payments for UK merchants
Global payment service provider and acquirer emerchantpay today announces the integration of Visa Instalments Services (VIS) into its payment platform, as part of its ongoing collaboration with Visa, a world leader in digital payments.
This integration enables merchants in the UK to accept instalment payments at checkout.
Visa Instalments enables eligible UK cardholders to split the cost of qualifying purchases into smaller, equal payments made over a defined period of time when using a Visa card issued by participating financial institutions.
The solution uses the existing credit line from the cardholder’s provider and enables real-time eligibility checks at checkout. Consumers can select an instalment plan from the available offers, and review the clearly presented terms and costs associated with the plans, seamlessly within the payment flow.
This fully integrated experience can help merchants reduce friction at checkout, increase conversion rates and encourage higher average order values.
Visa Instalments is the latest expansion of emerchantpay’s flexible payment offering, providing merchants and shoppers with greater choice at checkout.
Merchants need to meet rising consumer demand for flexible payment options
Meeting consumer demand for flexible payment options is critical for merchants to drive profitability. Research from The Payments Association shows that failing to offer this is one of the most common factors for cart abandonment impacting 40% of businesses, behind only high fees and slow or failed transactions.
For merchants, this shift in consumer behaviour has a direct commercial impact while also creating new opportunities for growth as demand for flexible payment options continues to rise. 37% of merchants have reported increased overall sales due to instalments being offered at checkout. While Buy Now, Pay Later (BNPL) solutions have contributed to this trend, recent figures from UK Finance show that 25% of UK adults used deferred or instalment-based payment options at least once during 2024, almost double the proportion the previous year when just 14% of UK adults used them.
Figures from The Payments Association calculate that the BNPL market is worth £28bn in the UK alone, underlining the scale of the opportunity for merchants adapting to changing payment preferences.
Jon Horddal, chief product officer at emerchantpay, comments: “Flexible payment options are rapidly growing in popularity as consumers want choice, flexibility and security.
Introducing Visa Instalments into our existing offering will enable merchants to meet consumer demand for faster and more seamless payment experiences. This approach is critical to reduce cart abandonment, boost customer retention and drive conversions.”
Mark Wilcocks, VP Product & Solution UK & Ireland at Visa, adds: “As consumer demand for instalment payment options continues to rise, merchants are rightly prioritising solutions that are simple to deploy, work seamlessly at checkout and help them convert demand to completed sales. By integrating Visa Instalments into its platform, emerchantpay is offering flexibility for shoppers without adding complexity.