Reward backs AW Group’s next phase of growth with £795k revolving facility built for speed
Reward Funding has provided AW Group with a £795k revolving facility designed to accelerate the group’s diversification strategy and unlock future acquisitions. The deal was originated by Jo Malyon, MD of Blue Badger Financial Ltd, part of Synergy Commercial Finance.
This funding gives AW Group the ability to move quickly when opportunities arise, while maintaining control over cashflow. As assets are acquired and then completed, the capital will be invested back into the business to support continued portfolio growth.
Luton-based AW Group was established in 1994 and remains a long-standing family-owned business to this day. Leadership now falls to managing director Sam Allen, the grandson of the original founder. AW House sits at the heart of the business, having undergone significant recent investment to enhance infrastructure and security.
The building is currently operating at full capacity, with strong demand reflected in a waiting list of over 40 prospective tenants. While AW House continues to perform strongly, the latest funding marks a clear step towards broadening the group’s income streams beyond its core office offering.
Under Sam’s leadership, AW Group has already begun expanding into new sectors, including investment in a health and fitness concept (InnPulse EMS Studio) and a premium hairdressing business (Beyond). The facility has been designed to support this next phase of growth, giving the business the freedom to act quickly when the right opportunities arise, without the constraints of traditional funding.
Sam Allen, managing director of AW Group, said: “Reward understood exactly what we are trying to achieve. As a family business, we’re incredibly proud of what we have built over the last 30 years, but we’re now focused on the future. This facility gives us the flexibility to grow in a way that works for us, moving quickly when opportunities present themselves, while also reinvesting back into the business.”
John Gallagher, business development director for Reward Funding, added: “AW Group is a business with real momentum. Strong foundations, but more importantly, a clear ambition to grow and diversify. What stood out was their ability to spot opportunity and act on it quickly. Our role is to match that pace with funding that enables it.”
Jo Malyon, who worked closely with Reward on the deal, added: “I’ve had a very long and successful relationship with the team at Reward, and one of the reasons for that success is
the joint passion for helping clients. The link between broker and lender is incredibly important and presents a lot of opportunities to make a real difference to businesses and individuals with an appetite to grow. This deal for AW Group is the perfect example of all parties coming together and enabling future expansion.”