Liberty Leasing move forward as Liberty Finance
Liberty Leasing, the independent asset finance provider based in Southampton, has today officially relaunched as Liberty Finance, marking a significant milestone as the business celebrates 25 years since its launch.
The new Liberty Finance name and brand are now live across all company communications, including its new website, social media, and official correspondence. The rebrand reflects the evolution of the business, which has expanded well beyond its leasing roots to offer a broader range of funding solutions, including Hire Purchase and Refinance, as well as Finance Lease.
Liberty Finance will formally reintroduce itself to the industry at the NACFB Commercial Finance Expo on 10 June 2026, showcasing its new name and visual identity.
A faster, more modern Liberty
Over recent years, Liberty has made significant investments in its systems, people, and processes to deliver a faster, simpler, and more modern way of working. Digital tools such as electronic signature and digital identity verification platforms have streamlined applications, while the introduction of its bespoke CMS, Liberty Live, has transformed deal management from proposal through to pay-out.
This ongoing digitisation has reduced complexity, accelerated pay-out times, and enhanced the overall customer experience. As part of this continued evolution, Liberty is preparing to transition to the industry-leading Lendscape Asset Finance platform, further strengthening its digital capability and scalability as the business continues to grow.
This continued drive to digitise and innovate has contributed to Liberty winning the Leasing World 2025 Gold Award for Innovation and being shortlisted as a finalist for NACFB Asset Finance Provider of the Year 2025.
A broader offering reflected in the name
The move to Liberty Finance better represents the nature of the business today. While Liberty began in 2001 as a leasing provider, the majority of its current business falls under Hire Purchase and Refinance solutions.
Paul Sheedy, Commercial Director at Liberty Finance, said: “We’ve long moved beyond being just a leasing company.
Last year, 94% of the business we wrote was hire purchase, including refinancing, and only 5% was leasing, with the remaining 1% made up of commercial loans. It’s time our name reflects this broader offering.”
Liberty continues to lend at its own discretion, maintaining a personal, human-led approach that assesses each deal on a case-by-case basis rather than relying on automated, tick-box lending. This approach enables Liberty to support customers and businesses often overlooked by more conventional lenders.
The same employee ownership and culture
While the name and brand have evolved, Liberty Finance remains the same business at its core. Its local team, leadership, products, service, and family-feel culture remain unchanged.
Liberty also continues to operate as one of the UK’s first and only finance organisations owned through an Employee Ownership Trust (EOT), allowing employees to participate in and influence the company’s future without needing to directly own or buy shares.
Allan Clegg, managing director, commented: “While many businesses in our sector are acquired by larger competitors or outside investors, our employee-owned structure allows us to preserve what we’ve built and continue driving the business forward.
We’ve created a successful company with a unique culture, built on a passion for our customers and an exceptional team. It’s only fair that everyone shares in the current and future success of Liberty Finance.”