BMW Group records third-quarter growth in Europe and the US
The BMW Group increased its sales in Europe and the US in the first nine months of the year, although business in China remained challenging. In Europe, deliveries rose by around +4.5%, while in the US, the company recorded growth of +3.4%. In the first nine months of the year, the BMW Group delivered more than 1.7 million vehicles to customers worldwide, representing a slight decline in sales (-4.9%).
“In difficult market conditions, we were able to hold our own in Europe and the US. The continued strength in new orders for our fully electric vehicles, in particular, confirms our course. The BMW iX3* is providing positive impetus for growth in the market, and we are also seeing strong customer interest in the new BMW 3 Series and BMW X5,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “The product momentum generated by our Neue Klasse models and Neue Klasse technologies strengthens our position for the challenges ahead.”
Between July and the end of September 2026, the BMW Group delivered 110,257 fully electric vehicles worldwide (+7.2%). In Europe, one in three BMW Group vehicles delivered to customers during this period was fully electric (34.7%). BEV sales increased here disproportionately to 81,941 units (+37.5%). This also applies to Germany, where the BMW Group’s fully electric models recorded exceptionally high growth (+38.5%).
The BMW brand delivered around 1.5 million vehicles to customers between January and the end of September (-6.4%). In Europe, the BMW brand reported growth of +1.4%. In the US, the BMW brand also increased its sales +4.3%, achieving growth in an overall declining market, driven by higher sales of BMW X models.
In China, the BMW brand’s decline in sales (-21.2% YTD September) reflects the performance of the automotive market as a whole. The rollout of the China version of the new BMW iX3 will get underway there in November. BMW M GmbH delivered 148,510 vehicles (-6.1%) worldwide in the first nine months of 2026, with sales remaining stable in the declining Chinese market.
Since the start of the year, MINI has sold a total of 220,247 vehicles, increasing its deliveries by 6.8%. 37.2% of those vehicles were fully electric. This positive trend was partly driven by the John Cooper Works models and the MINI Paul Smith Edition*. Further impetus is expected from the new MINI Countryman Untamed Edition.
The Rolls-Royce brand delivered 3,592 vehicles to customers between January and September (-12.4%). In the first nine months of the year, BMW Motorrad sold 149,452 motorcycles and scooters to customers (-6.1%).
BMW Group sales in Q3/YTD September 2026 at a glance
| 3rd Quarter 2026 | Compared with previous year % | YTDSeptember 2026 | Compared with previous year % | |
| BMW Group Automotive | 551,072 | -6.3% | 1,707,799 | -4.9% |
| BMW | 479,291 | -6.8% | 1,483,960 | -6.4% |
| – BMW M GmbH | 48,915 | -6.3% | 148,510 | -6.1% |
| MINI | 70,712 | -2.4% | 220,247 | +6.8% |
| BMW Group electrified1 | 150,795 | -0.3% | 446,202 | -5.1% |
| BMW Group BEV | 110,257 | +7.2% | 314,552 | -2.7% |
| Rolls-Royce | 1,069 | -18.0% | 3,592 | -12.4% |
| BMW Motorrad | 46,605 | -12.5% | 149,452 | -6.1% |
1 BEVs and PHEVs