RSM UK advises on sale of The Giveaway Guys to leading prize draw operator
RSM UK has advised founder Pete Toye on the sale of The Giveaway Guys and its subsidiary, Win Life Competitions, to Winvia Entertainment.
Pete established The Giveaway Guys in 2020 and has built it into a distinctive, digitally-led prize draw platform with a loyal and highly engaged player community. More recently, Pete launched an exciting new prize draw brand, Win Life, designed to attract a different demographic of players and focusing on outdoor-based prizes.
Winvia Entertainment is a technology-led entertainment business focused on prize draw competitions and online gaming. It is the second largest prize draw operator in the UK by market share, with people playing for a range of prizes including cars, luxury watches, holidays, gadgets, properties and other items.
The acquisition brings together Pete’s entrepreneurial approach and the community he has built with Winvia’s technology, scale and broader portfolio. It supports Winvia’s strategy of strengthening its position in the UK prize draw market through targeted acquisitions and organic growth. The Giveaway Guys’ established audience and marketing channels will broaden Winvia’s customer base, with further opportunities from shared infrastructure, automation and new product features and subscriptions.
RSM worked closely with Pete throughout the sale process, led by Helen Brocklebank and supported by Rich Winter, Beth Woodings and George Battle Welch. The transaction marks RSM’s second significant deal in the prize draw industry in the past year, following its advice on the sale of Dream Car Giveaways to Jumbo Interactive Ltd in October 2025.
Helen Brocklebank, partner and head of deal services at RSM UK, said: “Pete has built The Giveaway Guys from the ground up, creating a strong brand and a loyal community. It has been a pleasure to work alongside him and secure a new home for the business with Winvia. The combination brings together complementary strengths and provides a strong platform for the next phase of growth, with even more opportunities for customers to win life-changing prizes.”
Pete Toye, founder of The Giveaway Guys, added: “Building The Giveaway Guys and seeing the community grow has been an incredibly rewarding journey. I am proud of what we have created and grateful to everyone who has supported the business along the way. Winvia shares our ambition for the brand and is the right home for its next chapter. Helen and the RSM team understood what mattered to me from the outset and provided clear, practical advice throughout the process. I cannot thank them enough for their efforts in helping me achieve my objectives.”