UK economy to score £851.6m boost from the women’s Euros tournament
UK football fans are set to splurge £851.6m during the Women’s UEFA Euros 2025 competition, providing a welcome boost to the UK economy, a new report reveals.
The Women’s UEFA Euro 2025 Spending Report by VoucherCodes.co.uk, the UK’s most-trusted discount site, reveals 21.9m Brits will tune into the Women’s Euros tournament this year (2 Jul – 27 Jul) to cheer on England and Wales.
This year 19.7m fans will choose to watch the tournament from the comfort of their sofas, resulting in a large boost for retail. Shoppers are predicted to spend a staggering £594.3m on watch-party essentials – this includes a whopping £441.8m on food and drink alone.
With this year’s tournament being held in the summer and games kicking off at evenings and weekends, hospitality venues will also see a generous rise in sales with 7m people set to watch at least one game from their local pub, bar, or sports club – this equates to a £258.3m worth of sales.
But it’s not all about money, fans will be fuelling the fixtures with an eye-watering 51.8m pints of beer and cider across the tournament. As the tournament is more family-friendly than the men’s game, the sound of kettles will also be heard across the nation as 18m cups of tea are poured during the Women’s Euros. Coffee (7.9m) and juices (15.4m) will also be popular.
In comparison to the Women’s World Cup in 2023, when £578.9m was spent, fans will be splurging considerably more, with the summer weather and favourable kick-off times driving an additional £272.7m in spending.
However, sales will fall short of the £2.8bn spent during the Men’s Euros tournament last year with consumers expected to spend £1.9bn less. As women’s football is still less popular than the men’s game and more family-friendly, celebrations are expected to be more modest with fewer rowdy fan-zones and watch parties.
Michael Brandy, senior commercial director at VoucherCodes.co.uk, comments: “Both the retail and hospitality sectors can look forward to this year’s Women’s Euros tournament with excitement. Women’s football continues to play a key part in the sporting calendar and British culture, encouraging consumers to get involved and spend.
“Whilst spending for the tournament will be more modest than last year’s Men’s Euros tournament, it marks a considerable improvement on the previous international women’s tournament with prime-time kick-offs and high temperatures expected. This offers a great chance for both retailers and hospitality venues to boost sales and capture new customers by offering genuine value on Women’s Euros essentials.”