WeDo unveils new senior structure and group name as it puts focus firmly on finance
A new senior team structure has been unveiled to spearhead the next phase of growth at a company which supports SMEs throughout the UK with finance as well as a range of other business services.
WeDo Business Finance – previously called WeDo Business Services – has a new-look main board and a new executive board.
The group has changed its name to better reflect its primary role as a provider of senior secured working capital facilities through invoice, asset and trade finance.
Alongside finance, the group supports businesses on their growth journeys with add-on services spanning outsourced accountancy, HR, IT and back-office functions.
Its new main board comprises chief executive and co-founder Mark Lindsay, chief operations officer and co-founder Chris Robinson, chief commercial officer Sam Wilson, chief risk officer Kelly Tighe, chief financial officer Andrew Nolan, HR director Jana Rackley and chairperson Carol Roberts.
Carol has more than 50 years’ experience in the sector, including director level roles with Time Finance, Bibby Leasing and GE Capital Asset Finance. She is a former chair of The Leasing Foundation and a former board director of the Finance & Leasing Association.
WeDo has also created a new executive board of Chris Crank, Vince Tovey and Rebekah Middleton, who lead its invoice finance, trade finance and asset finance divisions respectively.
The new structure aims to provide clients with a short line of communication to key decision-makers.
WeDo recently moved to new, larger headquarters at Annie Kenney Mill in Chadderton, Oldham as part of its growth strategy.
The group was founded by Mark and Chris in 2019 with four staff and has grown organically and through acquisition. It currently has more than 70 staff based in Oldham and across its network of offices.
Its overall lending to a nationwide client base spanning sectors including recruitment, engineering, manufacturing, logistics and wholesale distribution currently exceeds £50m, and the group aims to reach £100m within the next three years.
Last month, WeDo was named in the 2025 Sunday Times Best Places to Work list for the second year running.
Mark Lindsay said: “As our business grows, we’ve expanded our main board by integrating extensive expertise in asset finance and financial services. This board will play crucial role in shaping our future, ensuring the team has the tools and support needed for success.
“In addition to the main board, we have established an executive board which focuses on providing specialised support in invoice, trade and asset finance, tailoring services to each client’s needs.”
He added: “Reflecting on our new group name, during Covid the business world needed lots of questions answering and, in response, WeDo diversified to offer multiple strands of support.
“As we have adjusted back to ‘normal’, we’ve realised that clients typically come to us for support when they have a particular need. Funding is often the ‘need’ that starts the client journey with WeDo.
“From there, we get to know our clients, build strong relationships with them and get to understand them and their businesses.
“We can assist with additional services, but financial support is at the heart of our approach.
“We want our message to the market to be clear – we are a funder first and foremost, but we can still do more than businesses expect.
“SMEs are vital to the UK economy, fuelling growth, employment and innovation and often contributing positively to their local communities.
“While big banks often favour corporates, we champion SMEs and the entrepreneurial spirit, offering personalised, flexible and creative financial solutions to ensure sustainable growth and long-term success.”