Boost sales by changing your grocery display layout
As a grocery store manager, you probably already know that every aspect of your store’s layout is meticulously designed to help customers find their way to the products they need and encourage sales. If you’re currently ignoring any of the following tried and tested methods to encourage sales, you’re likely losing income on lost sales.
Creating a sense of freshness
If you want to sell more products, the best way to encourage sales is to do everything you can to give your customers a sense that everything is fresh. Many stores place the florist section at the very front of the store, followed by the produce section. This combination of fragrances and colours helps to highlight fresh products.
Abundance sells
Another idea that helps convince shoppers that they’ve arrived at a source of delicious food is to allow them to perceive an abundance. When you purchase display tables that can accommodate more significant numbers of each kind of fruit or vegetable that you have on display, it will also help to increase your sales.
Abandon the cardboard boxes
If you’re still selling your produce out of the old cardboard boxes that those items were shipped in, you’ve got bigger things to worry about than the floorplan of your store. That’s because the evidence shows that customers will buy more groceries when they are presented in an appealing way.
When you purchase brightly coloured display tables that allow you to organize items in helpful, satisfying or intriguing ways, it will quickly provide a boost to your sales.
Floorplan design consultants
Now that you understand the benefit of upgrading the grocery store produce displays in your store consider working with a manufacturer that offers customizable display tables and can also offer a consultant to assess your floorplan.
Attention grabbing
Part of the reason that impulse buying shelves beside your checkout work so well is because customers are forced to wait in those areas. Even if their first inclination is to resist the temptation to buy a treat, that delicious taste will keep staring those customers in the face until they break down and throw the item on their pile.
In the case of people entering your store, it’s an entirely different story. You need to find a way to attract the attention of people who might otherwise rush right past your produce items to find a particular item on the shopping list.
The first step to attracting attention to your produce department is to present it in display cases that are themselves attractive. Fresh appearance and abundance help as well. You can also create themed displays by grouping holiday items together or pairing several ingredients to make a popular recipe.
When it comes to grocery shopping, people tend to judge a book by its cover. It isn’t enough to offer produce and other groceries that are high quality; you also need to present them in a way that suggests their quality. Try out some new display shelves for your produce department to see your revenue increase substantially.