HPD Software, the leading working capital finance solutions provider, has rebranded its corporate image, revealing a fresh new logo to support its global growth strategy and expansion into new markets in North America and in the Asia Pacific regions.
As an established brand, HPD Software has retained some elements of the design and concept of its previous logo. The new logo is fresher, simpler and designed to make a strong visual impact to attract new clients for its products and services in global markets.
Kevin Day, chief operating officer at HPD Software, said:
“This will be a milestone year for HPD Software. We have ambitions growth plans and will be introducing our suite of products and services in new global markets.
“To support this strategy, we have rejuvenated our logo and website and introduced fresh thinking and energy into our established brand. We aim to create stronger visibility for the business as we expand our presence across the world, and introduce new products to the working capital finance marketplace.
“Asset based working capital finance is increasingly recognised as an efficient way of funding businesses. We are committed to helping our clients fund businesses cost-effectively and efficiently and aim to be the partner of choice for business finance providers around the world.”