Hodge appoints new business development manager to strengthen support for brokers
Specialist lender Hodge has announced the appointment of Nurlana Kerimli as its new business development manager for London and the South-East, further strengthening its support for brokers and customers.
Bringing over a decade of lending experience and broker development, Nurlana joins Hodge from AiR / Answers in Retirement, where she worked as a senior business development consultant, equipping firms with sourcing tools and advice within the later-life lending space.
With a career that began in high street banking in 2013, Nurlana developed a passion for client-focused lending, quickly transitioning into mortgage advice by 2016 to deliver more meaningful impact.
Her experience includes roles at More2Life as a BDM, advising on equity release, and several years of whole-of-market mortgage advising, where she managed a broad range of cases from first-time buyers to portfolio landlords.
Nurlana’s appointment will support Hodge’s brokers and customers in London and the South-East, helping them navigate a more complex borrowing landscape.
Speaking on her new role, Nurlana Kerimli said: “My passion has always been helping people — whether that’s customers directly or advisers working to find the right fit for complex cases. Hodge’s approach to flexible lending really resonates with me, and I’m excited to bring that support to brokers across London and the South-East.”
While Hodge is well known for its expertise in later-life lending, the lender’s reach goes far beyond that. The bank is seeing a marked increase in complex first-time buyer cases, often from customers getting on the property ladder later in life and expecting more from both their mortgage and their home.
As a lender that specialises in complex income, Hodge helps these customers maximise affordability with larger loan sizes and a more flexible approach to underwriting.
Nurlana’s appointment will enable Hodge to help even more brokers and customers find the right solutions for trickier, non-standard cases.
Emma Graham, business development director at Hodge, added: “We’re thrilled to welcome Nurlana to the team. Her experience across advice and business development means she understands the broker journey inside out.
As we continue to grow across the residential and later-life spaces, her role will be key in building relationships and supporting advisers who are dealing with complex customer profiles and multiple income sources.”
This latest appointment forms part of Hodge’s continued investment in strengthening its intermediary relationships and delivering tailored mortgage solutions for customers with non-standard income and unique borrowing needs through all life stages.