West One enters the commercial mortgage market
West One has today announced its expansion into the commercial mortgage market, marking a significant milestone in its mission to deliver comprehensive, market-leading property finance solutions.
The specialist finance lender’s commercial product will initially be available to a select group of commercial mortgage brokers through a product pilot. However, it is planning a full-market release directly after the conclusion of this pilot, with a breakthrough product that is ready for immediate broker adoption.
West One launches with a robust initial proposition, while using the pilot to further refine a full go-to-market commercial mortgage product that will reach a wider range of underserved borrowers. The specialist lender looks forward to working with brokers to understand and address key shortcomings of currently available offerings.
The addition of commercial mortgages enables the lender to support brokers and borrowers in even more areas of property finance, reinforcing its commitment to providing end-to-end solutions across the property lifecycle.
They assert that speed, efficient service, and criteria that provide access for underserved borrowers form the foundation of its commercial mortgage proposition.
Commercial mortgage cases will be processed and underwritten in the specialist lender’s Manchester office, led by Duncan Abraham, regional director.
Danny Waters, CEO of Enra Specialist Finance (West One’s parent company), says, “The introduction of commercial mortgages is a major strategic milestone for West One and has always been a core component in our growth strategy. I’m confident that soon West One will set new benchmarks for service, speed, and flexibility in the commercial mortgage market.”