10 potential strategies for increasing online sales for business
In 2024-2029, the sales volume from e-commerce businesses is predicted to increase by $657.8 billion U.S. dollars, a tremendous growth of about 53.79% from 2022. However, experiencing the same increase in sales for your own business takes more than riding the waves of growing internet revenue.
The good thing is that if you wish to see the same increase or more in your business over the year, there are hundreds of ways and online tools to assist you in hitting your goal. This article will walk you through the 10 most potential strategies for increasing online sales for your business. So, let’s find them all.
1. Improve your website’s SEO
Optimizing your website’s SEO is one of the most profitable strategies for increasing sales. SEO stands for “search engine optimization” and is the practice of improving your site’s visibility on search engine results pages (SERPS).
When someone searches for a relevant term on Google, your website will likely show in the top results. Since most people tap on top websites, this can lead to more traffic and sales.
Improving your website’s SEO can assist you in building credibility and trust with potential buyers. After all, if your website ranks higher in the SERPs, it must be because you’re an authority on your topic. But if you’re not on top, implement the following tips right now,
- Create unique and fresh content daily.
- Add relevant keywords to your titles, meta tags, and content.
- Determine your content has all the keyword types ( non-branded and long-tail keywords).
- Outline the structure according to SEO practices.
- Ensure that your website and landing pages are mobile-friendly and easy to spot.
2. Use social media to promote special offers
Did you know you can connect your Shopify store with social media accounts? If not, do it instantly. It’s no more complicated. Linking your e-commerce store with your social media accounts offers your customers more platforms to locate you, which indicates more new opportunities to convert.
You can also promote your interesting special offers and newly launched products by running campaigns on social media platforms like Instagram, Facebook, and YouTube. It will allow your buyers to buy your products while they are in that cozy and easy browsing on social media.
About 52% of online brand exploration occurs in public social feeds. So, allow them to find you and then buy from you simultaneously.
3. Install a chatbot to help people find what they’re looking for
Another of the best strategies for increasing business online sales is e-commerce chatbots. It boosts conversion rates by making it convenient for site visitors to buy. While selecting a chatbot, ensure it can;
Offer personalized recommendations.
- Offer your customers immediate gratification via 24/7 availability.
- Offer human-like interactions
A great chatbot generates a simple and easy shopping experience. It motivates visitors to buy and helps recognize cross-sell and upsell opportunities.
4. Offer discounts, promotions, and packages
Offering discounts, promotions, and packages is the most crucial strategy for boosting online sales. By offering discounts to customers, you can lure them into making a purchase. It helps to deploy urgency techniques here, so ensure to add a countdown to your offer.
Providing promotional items or packages allows people to buy more from you. For instance, if someone has a perfume bottle in their cart, ask if they are interested in your scent package. It might include perfume, body wash, and roll-on.
By making packages, you can offer a discounted price. The maximum cost of the order will help compensate for lost profits.
5. Consider offering a subscription model
Often, online buyers want to experience the hassle of reordering a product they know they’ll need again. Sometimes, they need to remember to order until they entirely use them, which can be annoying.
Here is the subscription model. Such a pricing structure can be highly profitable for businesses that regularly sell products like shampoo, soaps, conditioners, body wash, etc. It not only offers constant revenue but also assists in building customer loyalty.
6. Offer fewer choices
People get stuck when they see too many options. They might take time to consider the purchase and compare prices when prices are not determined. This can be disastrous, as it can lead to lower sales.
Then what’s the solution?
Structure information so buyers can view only a few multiple products simultaneously. This keeps them from being overwhelmed when searching all of the brands deeply. With few choices in front of them, they have a transparent path to buying what they want.
7. Target look-alike audiences
Who is guaranteed to buy your products and services? Your existing customers are your look-alike audience. They are the people who share characteristics similar to those of your older customers. By targeting them, you will be more likely to engage prospective customers who are interested in what you have on your selling list.
Use data from social media accounts and websites to create a look-alike audience. Most importantly, you should ensure you have a large enough dataset to operate with. Once you collect the data, you can deploy algorithms to figure out common patterns among your customers. Then, you can generate a campaign that targets these patterns.
8. Create buyer personas and user journey maps
Understanding their audience is an excellent strategy for small businesses to increase online sales. To this end, generate buyer personas and user journey maps.
Knowing your target audience and how they interact with your site can help you determine whether you’ve improved your sales funnel for conversions. Furthermore, you can deploy this information to generate marketing campaigns tailored to your audience’s interests and requirements.
9. Set up a killer email marketing campaign
Email marketing is the most potential way to increase online sales. Send targeted emails to your existing customers. You can motivate them to make repeat buying moves and drive new organic traffic to your site.
The fantastic aspect is that setting up an email campaign is super-easy and cost-friendly. There are bulk email finder tools out there that can generate hundreds of authentic emails related to your brand. These tools will then guide you through setting up killer email campaigns.
10. Add trust signals to your online store
Lastly, add trust signals to your online store by making returns easy or offering free shipping on all returns. This will build a sense of confidence and trust that will encourage your customers to buy from you repeatedly.
In addition, price returns promptly and efficiently to lower any inconvenience for your buyer. Following these tips can convert returns into positive trust signals for your online store and ultimately increase sales.
Conclusion
In short, the best strategies to increase sales online differ from store to store. Find out what works for your business and double down on it. Stay in touch with your existing buyer base to stay one step ahead of their ever-changing preferences when buying online.
Here are 10 potential strategies for increasing online sales for businesses. Start implementing them to take your online business to the next level.
