11 e-commerce writing content hacks only the pros know
Any e-commerce has one top priority: To boost traffic and conversions. You can implement On-Page SEO to improve the user experience, gain credibility, and get more revenue.
This post will review 11 tips that you can implement today to improve the content in your online store. It doesn’t matter whether you write product descriptions or blog posts related to businesses and e-commerce. Our advice works for both!
Let’s begin.
1) Product description
If you run an e-commerce, you sell digital or physical products. So you need to provide attractive and valuable descriptions for visitors to go through the purchase. Besides implementing keywords (which we will cover in point 7), here are two tips:
2) Short & concise (1.2)
You don’t want to bore potential customers. Explain in a few lines the features of your product or service. What does it do? What are the materials involved? Do you offer a guarantee?
3) Solve their needs (1.3)
Marketing and selling are about meeting a need customers have. You ought to understand the target audience before writing a single word. Who are they, and what do they need?
You write differently for 80-year-old ladies and 20-year-old students. It’s about targeting a problem or issue and offering a solution in the product description.
4) Images & video
Infographics or videos grab the user’s attention better than regular text. Colors and movement (as in a video) may help get conversions.
A good writer knows how to display short information in graphics or create the perfect video script. If you look for a professional writer, make sure they have these abilities!
5) Unique selling proposition (USP)
Every company has something that makes them better than its competitors. Maybe you offer a 100% money-back guarantee, or perhaps your delivery services are the best in town.
Be that as it may, a great e-commerce writer will grasp what you do best and promote it to build customer loyalty.
6) Boost SEO
If you hire a copywriter or write e-commerce content yourself, you must be familiar with SEO! Search Engine Optimization is crucial for your online business, as it helps position your website among the top results in search engines like Google.
7) Keywords (6.1)
Keywords are what potential customers search for to find a product or service. For example, if you are in the retail industry, you might want to implement keywords like “summer trends” or “affordable high-waist jeans.”
Once you learn how to research and use these queries, you will notice a boost in organic traffic and more sales as a result.
8) Bullet points (6.2)
People don’t like big chunks of text. The same goes for products and blogs. They prefer skimmable content that they can read easily, and that’s why using bullet points or multiple subheaders boosts your SEO.
Customers will stick around longer, leading Google to understand you provide valuable content in your e-commerce.
9) Customer reviews (6.3)
More than 80% of users trust online reviews. Pro copywriters know this, and they will use it to their advantage. After explaining why the service or product is good, they will include trustworthy and positive reviews to encourage visitors to complete the purchase.
10) Alt-Text (Images) (6.4)
Alt-text refers to text that describes an image. It helps people with disabilities (and machines, too) understand and process the image content.
Any reputable e-commerce posts pictures of their products, so make sure you master the art of describing what’s on them.
11) Writing services
If your online store features a blog, you might want to have an expert writer create content for your e-commerce. This is where Essay Stone paper writing service pairs you with professional writers who understand your brand and create engaging content for your page.
