15 powerful B2B cold email templates to generate more leads
Looking for powerful B2B cold email templates? We feature here some of the best that you can use for your campaign.
All of them are being used by our existing clients, through which they produce results for their business. Along with templates, we also help their sales team strategize when they construct their content.
Our clients use the templates for different purposes in their marketing campaigns – B2B sales and marketing, lead generation, driving traffic, content promotion, link building, etc.
What is a B2B cold email?
B2B cold email is an email sent to a prospective business that has no prior relationship with you. They may be aware of your business, but about relationships, there is none whatsoever. That is why an email like this is called “cold.”
How do you write a cold B2B email?
For an email campaign, the benchmark for response rates is 10%, but that is higher for cold emails. You want a response rate of 30%.
However, for B2B, that can be lower because you target a few businesses, contrary to B2C, where a marketer may target thousands of potential customers.
Further, you can learn effective cold emailing strategies and best practices as you mature in your field.
Personalized email
One of the best approaches to sending cold emails is personalization. Successful cold email outreach plans use personalized cold emails.
That means you need to do some research on your prospect, so you can craft a fitting message that they can relate to and understand.
In personalizing your emails, you do not only show that you know information about your recipients. You can also mention a pain point and propose a solution for that.
State your value propositions
When presenting a solution for your customer’s pain points, what you in effect present to them is a value proposition. Value propositions are critical components of successful emailing strategies.
Check out samples of business development emails. It is all about how to demonstrate clear value propositions in business emails.
Present previous business sales achievement
It also works to show your recipients social proof by mentioning some of your current customers and the results you have delivered to them. That will make you sound less of a risk to your new cold email outreach prospects.
Target the decision maker
Make sure that you and your marketing and sales rep target the appropriate person or the right person to speak with within the organization, and you have their contact information.
These are busy people, so make sure your sales emails are brief and concise. In as few words as possible, state your intent. If you are scheduling a meeting, include in your message the time and date to discuss.
For longer emails
If your emails need to be longer, you can divide the text into shorter sections and use headings. Then put a table of contents right at the top. It is a great way to reinforce the value of the content even before your recipients have not seen it yet.
Also, choose a template that will allow you to paint a picture of how your product/service will deliver. Even with a one-sentence pitch, it is possible to send a message powerfully.
15 best B2B cold email templates
A cold email template is just a model. With your future emails, you try to modify the template to make it sound original and personalized. Study how to tweak an email template for integration with your social media campaign and blog post.
In addition, be creative with your subject lines. Make them easy to understand and straightforward.
Here are 15 email templates for your B2B Email marketing correspondence:
Tying up with a recent event
Subject line: Congrats!
Hi {first name},
Just saw the news about {trigger event} you hosted. Congrats!
When events like that take place in the {field} industry, {value prop} becomes a concern or priority. I thought of asking you if you might be interested to know how we assisted {company name} in their own sponsored event. If you want to know more, feel free to give me a quick phone call.
Looking forward to hearing from you.
{your name}
- Zeroing in on the benefits
Subject line: Time Saving Software
Hello {first name},
My name is {your name}, and I am a co-founder of the startup {company}. I attended a recent seminar where you talked about time-saving software. Would you mind checking our new software? It saves about 10 hours each week for our clients after they added it to their tech stacks.
Let me know if we can schedule a quick 10-minute call to talk about it in detail.
{your name}
- Being direct with the message
Subject line: 5X {your prospect’s} traction in 10 min
Hey {first name},
My name is {your name} from {company}. I have a lead-generating idea that I can explain to you within 15 minutes. With our strategy, you can double the traffic to your site in less than a week. Last month, we helped our client {SaaS competitor} almost double their monthly acquisition rate.
If you are interested, you can ask for a free demo. We also offer a one-month free trial. Head on to our website {link here} to get started.
Best,
{your name}
- Using a three-sentence format
Subject line: 5X {your prospect’s} traction in 10 min
Hey {first name},
My name is {your name} from {company name}, and I will make this quick.
I have a lead-generating idea through which you can double the traffic to your site in less than a week.
If you are interested, head on to our website {link here} to get started.
Best,
{your name}
- Asking for an introduction
Subject: Your help direly needed
Hi {name}
My name is {your name} from {company}. I wanted to reach out to {the person you want to connect with} from {person’s business}. I know you are connected with their business, and I am very thankful you can help me with a request. Would you mind me asking you to introduce me to them to discuss ways our software can specifically help their business?
I appreciate the help.
Best,
{your name}
- Using praise and push
Subject: Keep up the good work
Hi {name},
My name is {your name} from {company}. Let me say congratulations to you for being chosen as the next month’s Inbound Marketing symposium speaker. I thought it is taking so much of your time while preparing for it, so I am taking this opportunity to show you our software. It is an effective tool to reclaim 10 hours of your time or more per week.
A demo will not take more than 10 minutes, so when can you spare 10 minutes? Just give me a call. Thanks.
Best,
{your name}
- Capturing website visitors
Subject: We got your back
Hi {name},
My name is {your name} from {company}. We saw that you visited {website} and read about SaaS marketing techniques. We can provide you additional resources if you click the links below:
- Resource 1
- Resource 2
- Resource 3
We also offer marketing software products if you are looking at streamlining your marketing processes.
Let us know if you are available any day next week for a free consultation or demo.
Thanks!
Best,
{your name}
- Complimenting recipient
Subject: Such a valuable resource!
Hi {name},
My name is {your name} from {company}. Your article on {topic} struck a chord with me, and it got me thinking.
Why not share with you related articles that might help your business and team? If you are interested, you can click here.
More power.
Best,
{your name}
- Inviting prospects to show them what you’ve got
Subject: You want to know what we’re working on
Hi {name},
My name is {your name} from {company}. We help leaders free up time so they can focus on higher priorities. If it is ok with you, let us know what productivity tools you use while showing what we have in our stacks.
We need only a few minutes of your time for a demo. Would next week be ok?
Best,
{your name}
- Using testimonials
Subject: You can solve your problem right now!
Hi {name},
My name is {your name} from {company}. If you are like most {lead roles}, you know how difficult to grapple with {pain points your company solves}.
Get rid of the stress with our {product or service you offer}.
Here is what our clients say about us:
{customer testimonial}
Do you want to experience the same benefit for your business? Click here to book a demo or schedule a meeting.
Best,
{your name}
- Coming with a tone that shows care
Subject: Let us handle your issue fast
Hi {name},
My name is {your name} from {company}, and we can help with any bottleneck or issue you might be having with Google’s latest algorithmic updates. Working around these issues can be time-consuming, so we have developed a way that lets you fix your troubles without much expense.
If you have 15-20 minutes of your time, we will gladly fix your problem, preferably next week. Send us a message ASAP.
Best,
{your name}
- Responding to a kind gesture
Subject: It’s nice to return a favor
Hi {name},
My name is {your name} from {company}.
I enjoyed your post on our site and found it useful. It gave me some practical ideas to use in our business. Let me return the favor by giving you something useful for your business, too.
Check this article {link here} out.
I hope you will find it useful, too.
Thanks.
Best,
{your name}
- Asking if they are still interested
Subject: We miss you
Hi {name},
Hope all is well with you. I write to check how things are going with your campaign, {name of the campaign}. We were close to forging a potential partnership a couple of months ago but were unable to formalize it. We would love to engage with you again and help with your {department} campaigns.
If you have time to reconnect with us this week, do not hesitate to do so.
Best,
{your name}
- Emailing after missed call
Subject: Sorry, I missed you
Hi {name},
My name is {your name} from {company}. Sorry, I missed you on the phone this morning. I called you because {leave a short reason}. In my voice mail, I mentioned my intention to call you again at {time} on {date}. Of course, you may reach me any time before then. My number is {phone number}.
Hope to talk to you soon.
Best,
{your name}
- Effectively searching for decision-makers
Subject:
Hi {name},
My name is {your name} from {company}.
Quick question: Who is in charge of your marketing team’s budget at {prospect’s company}? We offer a marketing tool you may want to look into before the quarter ends. It may just be the best tool to help them achieve their target KPIs and save your business time and money.
I know you are busy, so for now, here are a couple of highlights from our tool:
- User-friendly dashboard that measures results efficiently
- Increased store revenue with our text message coupons.
If you want to know more benefits NOW, click this link.
Best,
{your name}
