3 essential things you should do after your business closes a big sale
It’s such a rewarding feeling when you finally close a sale after months of pursuing the client. Those big sales that take up a lot of your time are usually the most lucrative ones and this could mark a big turning point for your business. But even though you’ve managed to close the sale, that doesn’t mean you can sit back and relax just yet because there are still some important things to attend to. When you put so much work into the sale, it can be difficult to know what you should do afterwards. These are the key things you need to do after closing a big sale.
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Follow up with the client
If you make a deal with the client and then they don’t hear from you, that’s not going to inspire much confidence in them. It gives the impression that now you have secured the contract and gotten their money, they’re not worth your time anymore, and that’s not the level of service that you should be providing. So, make sure that you follow up with the client afterwards. If you provide a service, speak to the client to make any necessary arrangements. If you’re selling a physical product, let them know how long they can expect to wait for delivery. Building a relationship with the client beyond the point of sale is important if you want them to become a repeat customer, so following up is very important.
Reward your team
If your sales team has been working hard for weeks on this deal and they don’t get any recognition, you can’t expect the same output next time you need them to work on another big client. So, make sure that you let them know how pleased you are with their work and mark the occasion with deal toys or financial tombstones. These can sit in the office as a reminder of what you all achieved and what you can hope to achieve in the future. You should also consider offering bonuses and incentives to staff members that were instrumental in the sale. If you don’t reward your team for their part in closing big sales, you will end up with a serious morale problem on your hands.
Decide where to put the money
If you’re a new business and you make a particularly big sale, it could increase your overall revenue in a big way. That’s a huge opportunity for your business and it’s important that you start thinking about how to invest those profits. If you are still carrying a lot of debts, you should consider paying off a chunk. Otherwise, it’s a good idea to invest in new equipment for the business or put the money into marketing campaigns that you previously could not afford. As long as you invest the money in the right way, this big sale could be a great opportunity to push your business forward. However, you should always keep some money aside to use as a buffer if your business gets into trouble.
It’s vital that you do these things after you close a big deal if you want your business to continue moving forward.
