4 online events to promote your business

In light of the coronavirus pandemic, virtual events continue to generate momentum. Because of the implications of rules like social distancing and working from home, many businesses have taken advantage of diverse ways to hold events for their marketing and promotions. 

Online events enable your company to implement unique strategies and experiences and align them with your goals. The virtual event industry offers a wide range of benefits, and there are plenty of event ideas to inspire you, no matter if you are planning a virtual conference or an internal sales kick-off. 

Many event professionals and organizers are still pretty new to virtual events, but the format has been a massive success in 2020. It has been hard for event professionals to maintain engagement since the transition to virtual events. So, they are always on the lookout for creative ideas to keep the interest high for virtual events.

It is feasible to organize and conduct successful virtual activities, and it has garnered enough importance for most companies as an alternative to live events. Considering such aspect, here are some online events ideas that you can use to promote your business more: 

• Virtual exhibitions 

Like an in-person expo hall, a virtual expo hall highlights sponsors and allows attendees to check out and inquire from virtual booths. A few businesses set up expo halls on the web with custom graphics that look like actual booths. At the click of a button, attendees are taken to a specific sponsor’s page. The sponsors’ page will enable attendees to view media clips, speak with exhibitors, see more company information, schedule meetings, and do more activities. 

• Online movie party 

Virtual TV or movie viewing parties are occasions where partygoers gather to watch an award show, a sports game, a TV show, or a famous movie. You can invite your target clients for an online movie party, which could be held similarly to a real live movie party. A video conferencing program enables the participants to chat while watching shows on live streaming platforms. 

Here are some pro tips to plan a fun movie party event for your business:

• Conduct an interview with attendees before the show. Or you may also hand out a survey as to what kind of movie or TV program they’re interested in watching.
• Send out invitations electronically. Visit greenvelope.com and find diverse styles for your email invitations. 
• Make the movie party more fun by conducting a Q&A after it’s finished. Hand out prizes and make it challenging and competitive for everyone. 
• You can engage directly with your attendees by chatting with them or holding a game as an ice breaker for commercial breaks.
• Make the event accessible for your prospects as this is a business strategy. You are holding this event so you can achieve your goals for your business.

• Health and wellbeing event 

Incorporating health-related subject matter into your event, especially during the outbreak, is a good way of evoking attendees’ interest and providing incredible value to them. This will attract more attendees and give a good impression since your event is intended for a cause, which is to promote health and fitness. 

There are numerous ways to structure a break after each session, and you might organize a brief meditation or workout break in between. Remember to keep everyone proactive physically, mentally, and emotionally! Keep this event fun, but don’t lose sight of your goal—and that is to promote your products or services. 

• Offer valuable content on demand 

This idea will allow you to keep your promotion going, long after your live event has ended. With on-demand sessions featuring how-to topics like smart ways to make money, how to expand your existing market, or any other engaging and educational issues, attendees can catch up on the session replays at their discretion and availability. 

When hosting an audience from around the world, you must consider time zones. Further, by retaining content, you can generate leads continuously, even after the event has finished. Compared to live sessions, prerecorded sessions provide enhanced production value due to the possibility of editing or enhancing video. Specific speakers can significantly benefit from this. Additionally, prerecorded videos eliminate many difficulties that generally accompany live virtual events, including connectivity issues and glitches.

Having prerecorded sessions can boost the value of your webinar and increase your attendees. You can enhance your sessions by editing or adding graphics before posting them for viewing. This format reduces the margin for error and produces the best quality transmissions compared to live virtual events.   

Conclusion 

The possibility of engaging and entertaining attendees, business partners, and future leads at virtual events is limitless. Once you’re ready to hold your next virtual event, don’t be scared to embrace the latest virtual technology and push past what you’ve always done. Consider the online event ideas in this article and enjoy the impacts on your business soon! 

17/05/2021