4 reasons why every business should use WordPress to build their website
Every business needs an amazing website these days. Without it, you’re missing out on a lot of potential customers. When you are creating your business website, there are a number of key factors you need to consider. It needs an amazing design and you need to consider search engine optimization to get people to visit the site in the first place. But before you do any of that, you need to decide what platform you are going to use to build the site.
Image by Kevin Phillips from Pixabay
There are many options out there but WordPress is one of the most popular, and there’s a good reason for that. In fact, there are a lot of good reasons. Here’s why WordPress is the best platform for your business website.
It’s free to get started
When you are building a new business, keeping costs as low as possible is crucial. The great thing about WordPress is that it’s free to get started. There are lots of free resources you can use and it’s simple, so you can build a site with a great design without paying anything at all. You are limited in terms of what you can do but the free version is ideal when you are just starting out and you need a professional website.
It’s versatile and scalable
As your business grows and your needs change, it’s important that you are able to scale your website and adapt it. Although the free version is great, there are limitations. The good news is, as you start earning more and you have more cash to invest in your site, you can make something more complex using the paid features. At this point, it’s best to consult a WordPress web design agency who can help you get the most out of the platform. Being able to grow your website alongside your business is vital, and WordPress is one of the best platforms for that.
It’s mobile friendly
The majority of web traffic comes from mobile devices these days, so if your site isn’t mobile friendly, you are in big trouble. When a site isn’t optimized for mobile, it displays poorly and creates a negative experience for the user. Ultimately, this leads to a high bounce rate on your website because it’s frustrating to use. The great thing about WordPress is that it’s mobile friendly and there are lots of great mobile themes you can use, so it’s easy to create a site that works perfectly across all devices.
It has a built-in blog
Developing a winning content marketing strategy is a brilliant way to build trust and drive traffic to your site through improved SEO. WordPress makes this so much easier because it comes with a built-in blog that you can easily add posts to. The platform was originally built for blogging, so it has all of the features you need to create a great blog.
Although there are other platforms available, WordPress is the best choice for most businesses.
