5 foolproof ways to promote your business on a budget

If you don’t have a generous marketing budget, it can feel almost impossible to compete with more established brands that have unlimited funds.

However, there are ways you can promote your business without having to spend more than you can afford.

From focusing your efforts on driving organic traffic to utilizing brand signage, read on to discover five foolproof ways to promote your business on a budget.

1. Create a company blog

If you don’t yet have a company blog, then now is the time to create one. Offering one of the most cost-effective ways to promote your business, you don’t need to invest a lot of resources in creating a high-quality blog.

Regular blogging can help to boost brand awareness, tell your brand story, and build a rapport with your target audience, all of which can help to drive sales and make your business a success.

A company blog can also help to drive organic traffic, which refers to free traffic, to your website, which can also help to increase sales.

2. Invest in quality signage

For businesses that have a brick-and-mortar location, never underestimate the importance of quality signage. With the ability to drive footfall to your store and make your business more appealing to potential customers, there are so many benefits to investing in new store signs.

You can also use signage to rebrand your business, although you need to make sure you are aware of the latest rebranding signage regulations in your area.

3. Be active on social media

It is not enough in this day and age to just have business profiles on all the major social media platforms; you also need to have a well-thought-out social media marketing strategy.

This should include which social media channels you should use, what type of content you are going to post, and how you are going to engage with your followers.

You also need to make sure you are posting consistently so that your followers know what to expect and can develop an emotional connection with your brand.

4. Design branded merchandise

Branded merchandise offers another low-cost way to promote your business, and this tangible marketing technique can be used by businesses of all sizes.

There are so many different types of branded merchandise that you can choose from, depending on what industry you operate in, such as custom hoodies, custom t-shirts, branded hats, and branded office supplies.

5. Use email marketing

Email marketing offers one of the best returns on investment (ROI) out of all the available digital marketing techniques. It provides you with the means to grow your customer base, promote new products and services, and share special offers and deals with the right people at the right time; there isn’t much you can’t achieve with a solid email marketing campaign.

To make the most of the emails you send out, try to personalize them as much as possible and always include a call to action (CTA).