5 SaaS startup SEO mistakes that could cost you money
As a Software As A Service (SaaS) provider, you aren’t the only one in existence. Many other businesses are offering the same services. With the competition, you must stand out to get the clients that’ll make your business break even.
One way of standing out is by marketing through search engine optimization (SEO). SEO works to rank your company website in public searches based on your website’s content and features.
As a start-up, you might have adopted SEO but aren’t seeing the desired results. What could be the problem? This article highlights SEO mistakes you might be making, which go ahead and cost your SaaS start-up money. Read on!
These mistakes are:
1. Not utilizing backlinks
Backlinks are used for link building, with the aim to have links from other websites to your website. One of the benefits of backlinking and link building is to show domain authority over a subject in your niche. It’s an aspect most search engines will notice and rank you highly in searches relating to your products or services, including niche.
Once you rank higher, you’ll likely increase website traffic, which results in sales. However, you’ll rank lower in searches by failing to utilize backlinks, reducing your visibility. With fewer guests to your sites, the less likelihood of you having conversions that increase revenue. It’s best to hire experts for these needs. Consider visiting websites like https://linkflow.ai/saas-link-building/ to find a suitable link-building service provider for your start-up.
2. Avoiding local optimization
As a SaaS startup, there’s a likelihood you want to be recognized as a worldwide solution provider. However, in your quest to do this, you might fail to take advantage of the opportunities around you. It’s also not a guarantee to get recognition with all the other SaaS businesses worldwide. This is where local optimization comes in.
With local optimization, you’ll include your business’s location on your website, meta tags, and titles, including keywords on blogs in your articles. Doing this gives you visibility to clients looking for SaaS services in your locality. As a result, you’ll make sales, unlike global optimization, where you’ll likely rank lower, especially as a start-up among established businesses. However, you might eventually rank higher, but you’d have wasted various opportunities before that.
4. Having the wrong content
SEO heavily relies on your website’s content. It’s what search engines will use to vet your relevance in your niche. Therefore, having the wrong content won’t do your SEO any good.
Wrong content entails writing blogs that don’t resonate with your target audience, using the wrong keywords, and not organizing the content. You might have good content, but it’s outdated, which is another mistake you can make. Having up-to-date website content will ensure you remain relevant in the SaaS industry.
How does wrong content cost you money? It’ll drive away your potential clients, reducing the time possible to convert them to loyal clients. With fewer conversions, you’ll barely make sales passively through your website.
5. Not factoring in website speed
User experience is important once guests arrive on your website. One thing that contributes to a positive user experience is the loading speed of your website. How long does a guest wait for a page to load on your website? The longer it takes, the more you’re failing with your SEO.
An SEO-friendly website loads within at least three seconds. Any more than that, you reduce the time guests spend on your website. Most of them will be put off by the lengthy load time and seek other websites for services and information.
Guests frequently leaving your website within a short period will likely create a bad image for your brand. As a result, Google will interpret this as a low-functioning website and rank you lower in searches. You’ll lose visibility and traffic that lead to conversions and sales.
6. Not monitoring your SEO
Business moguls advise that you should always vet your business operations to see if they’re going according to plan or bringing losses. In this case, one mistake you can make is failing to monitor your SEO.
When implementing your SEO, there are goals you want to achieve, and you might also have set performance standards. These are the tools you should use to monitor your SEO. Have you achieved any goals you set by the current time frame? What bottlenecks are your team facing that are negatively impacting your SEO? These are the questions you ought to ask when monitoring your SEO.
Monitoring SEO helps you identify potential areas that could bring your SaaS startup money, as well as failing areas that are only eating into your resources without returns. A wastage of business resources isn’t ideal, especially during inflation and other challenging economic times. It’d help to use the analytical tools available to provide you with statistics and predictions of your SEO. With this insight, you’ll adjust accordingly.
As a SaaS start-up, you want your business to exist for years to come and remain relevant in your niche. The discussion above has shown ways you can achieve this by revamping your SEO tactics. It has depicted the mistakes to avoid. Therefore, it’s in your best interest to use the mistakes herein as a checklist to better your website’s SEO. By doing this, you’ll rank high in searches, giving you the results you desire.