5 simple strategies to get more traffic to your page
Nothing is more distressing for a business owner than seeing a lull in traffic on their pages. If this is happening to you, don’t sweat it—there are ways you can pull yourself out of this slump.
When we have problems, many of us tend to overcomplicate the solutions. You don’t need to become a programmer, sign up for expensive business courses, or take any other extreme or resource-draining measures. All you need to do is learn and implement the following five strategies to increase your website’s customer traffic.
1. Keywords
You’ve probably heard a lot of talk about SEO and keywords. When someone looks online for information, there are specific phrases almost everyone uses to find that particular piece of information. For example, “how to replace my phone battery” or “best places for vacation 2022.” Relevant pages that weave those long-tail phrases into their web content get the most clicks.
Keywords form the backbone of several effective digital advertising tactics, such as pay-per-click ads. These ads can work wonders for your business’s reach, but keep in mind that the most popular keywords can be very expensive.
2. Web design
People shop with their eyes first. You need to convince them within a small preview that your content is worth checking out. Therefore, maximizing your web design’s effectiveness is crucial.
First, use color psychology. Use a blend of brighter and softer colors to create a happy medium. Too bright, and you’ll have something overwhelming and hard to read; too dull, and nothing will be there to pique their interest.
Second, you need to make your site workable. Simplicity is key, as you don’t want users to find it confusing or hard to navigate. Any glitches your customers report should receive maximum priority, and your website should be optimized for mobile and desktop devices.
3. Keep making content
It’s easy to get discouraged, but you must continue to generate new content. If you neglect to post, potential customers will abandon your page because they assume you are no longer active. Set a regular schedule to create new content—for many businesses, it’s three times a week.
After making this commitment, you must stick to it. A consistent stream is much more effective than a rapid onslaught followed by a period of silence.
Finally, try shortening your posts if your content isn’t attracting readers. Shorter entries are more likely to be read.
4. Video marketing
Websites with video content have a much higher chance of getting views than websites that don’t. This is because it creates a more intimate atmosphere. It also appeals to various ways people absorb information—learning styles play a significant role in marketing.
Create a script for your video beforehand, and do a few rehearsals. When the camera is on, you want to be sure you’re familiar with the message and that you look natural.
5. Cold pitches
If you want something, sometimes you have to reach out and grab it with your own hands.
Whereas most sales are made by drawing buyers in naturally, cold pitches can speed up the process because you’re reaching out straight to them. This must be done carefully, or else you’ll get the same reception as most telemarketers.
And here’s why they never get a reply: their wording makes it feel like they’re asking something of their potential customer. Cold pitches that succeed say: “Here’s what I can do for you and what would be missing from your life without my services.”
Make yourself stand out
Low website engagement is a problem every company has at some point, and you’re much closer to having it fixed than you think. You don’t have to spend a ton of money to get more hits; you just have to implement strategies that work. It all comes down to concentrated effort, broadening your media avenues, using the right words, and being bold and direct in your outreach.
