5 ways to improve your website’s SEO
Most of us generally rely upon a search engine, such as Yahoo or Google, daily to discover the answer to a query. And Google, specifically, deals with over 40,000 questions every second.
That’s almost 3.5 billion searches every day!
With online search being so common, it is no wonder that every company aims to be the first in search results when a customer is seeking a specific product or service.
Nevertheless, the truth is that reaching that desired top position requires much more than just a successful business and online presence; it necessitates the implementation of a strong search engine optimization (SEO) strategy.
To put it simply, search engines have two primary purposes: crawling and creating an index, and then producing a list of websites in order of relevance to users.
Using SEO is essential for boosting the visibility of your brand’s website, therefore improving its organic search ranking.
When used strategically, SEO can increase website traffic, enhance ROI, generate more leads, and raise overall brand awareness for your company.
To kick off your plan, implement these five basic suggestions to enhance your company’s natural search position. Opting for a SEO company can be quite beneficial for you in this regard.
1: Choose your target keyword
When it comes to improving your website’s SEO, the first thing you need to do is write excellent content. And proper keyword research plays a significant role in this regard.
By utilizing tools like Google Ads Keyword Planner, WordStream, or Wordtracker to analyze keywords, you can discover the most appropriate keywords for your target audience.
However, finding a keyword isn’t only about choosing a random word from the internet. Your article’s focus keyword should:
- Be related to your website
- Have a decent amount of traffic
- Try to answer a specific question of your readers
This information will aid in enhancing the exposure of your website’s content in search results. In the end, this establishes the basis for your content strategy by leading you to develop valuable content that is tailored to your audience.
Typically, a useful guideline for your SEO plan is to concentrate on enhancing your website’s content using 1-3 keywords. Even though it may appear insignificant, using excessive keywords can harm your SEO as search engines view this as keyword stuffing, which is when a webpage is overloaded with the same terms to improve its ranking.
2: Develop a proper content strategy
Search engines give preference to websites that are consistently updated with new, high-quality material. So, to create a content strategy that will attract visitors to your website, it is essential to focus on generating high-quality content that is search engine optimized.
However, despite the common belief that “content is king,” not all content is considered good. For your content strategy to be effective, produce and release content that assists your brand in establishing expertise in key topics, utilizing specific keywords for maximum impact.
After determining your content objectives and main subjects, the following task is to develop your content plan. Just remember, each stage of the sales process demands distinct content because the needs of your audience evolve during the buyer’s journey.
Owning a blog is an effective method to fill your website with top-notch content that is pertinent, beneficial, and/or engaging to your audience, ultimately aiding in enhancing your brand’s page authority and search result rankings.
Companies that have blogs produce 67% more leads every month compared to those that do not have a blog. This information can also be shared on various platforms like social media, email, and digital ads to increase the number of visitors to your website.
3: Try out link-building tactics
One more vital aspect of a successful SEO plan is incorporating strategies for creating outbound, internal, and inbound links.
One of the primary methods search engines such as Google use to assess and rank the excellence of website content is through backlinks, also known as “inbound” links, which are a type of off-page SEO.
In essence, these are hyperlinks coming from a different website that direct to one of your web pages. Websites with more top-notch backlinks from other related and trustworthy sources typically receive a higher ranking in search engine results.
One effective way to obtain top-notch backlinks is by engaging in guest blogging, producing valuable or captivating content, sharing infographics, or organizing an event.
Emphasize the importance of gaining high-quality links from relevant sites in your industry, rather than focusing on the quantity.
Another strategy for building links is to include a combo of internal links, which link to another page on your website, and outbound links, which link to a reputable source from your website. A blog is an excellent platform to utilize both internal and outbound links effectively.
4: Offer relevant content with high-quality writing
Quality and relevant content can enhance your website’s SEO ranking and build trust and credibility among your online audience. This can be accomplished in three simple steps:
Your website needs to have all the information that your readers are seeking. Keyword research is a way to achieve this. A few examples of keyword research tools include Google Keyword Planner, Google Trends, and AnswerThePublic.
Creating content that is easy to understand can be achieved by incorporating short sentences and using straightforward vocabulary, which ultimately benefits the readers. Compose in an attractive manner and utilize alternate terms.
Demonstrate your credibility to users by utilizing your own genuine images and communicating in a clear, user-friendly style. Make sure to rate on Google, provide testimonials, and enable HTTPS on your website.
5: Improve your page’s speed
Having a slow page speed leads users to exit the website faster because page speed is a ranking factor for Google.
Below are methods to enhance the ranking of your website utilizing SEO, through the utilization of page speed tools. Documentation on best practices for Google’s PageSpeed Insights tool.
- GTMetrix, an online service for website performance analysis
- Tester for Google’s speed and performance on mobile websites
- The tool Google Lighthouse
Ensure that you optimize your images and select the best image format (GIF, JPEG, or PNG) before including them in an image sitemap. Include a SRCSET attribute within the tag to offer various image sizes for varying device sizes.
