6 clever email marketing strategies to boost your company’s profits
Whether you want to keep in touch with your existing customers or you are after new clientele, a winning email marketing strategy could be the quickest and most effective solution on the market. In fact, mastering email marketing is an essential step to helping your business succeed.
To some, email marketing is a thing of the past. But just because it is not new at all, it does not mean that it is dead. In fact, it is still one of the best ways to draw attention.
Here are a few simple strategies to make your emails more effective.
Go personal, but keep an eye on boundaries
Personalizing your emails is a must. Personalized messages are 30% more likely to be opened. Moreover, up to 40% of people opening them are likely to click on a link. Besides, people are more likely to do business with a brand offering a personalized experience.
Make sure you avoid crossing the line, though. Overusing someone’s name will make it look like you are trying too hard, so it can ruin your reputation.
Pay attention to the design
No matter what strategy you embrace, always give your emails a proper design. Plain text will work, indeed, but HTML codes are more effective. You need to layout the right elements, a few graphics, body text, and so on.
Stick to a classic font too. You want users to scan everything at a glance. Keep it simple and make sure the size is in the middle range. On the bright side of things, email marketing tools will provide you with design templates. This means that you don’t have to design one yourself and can simply select a clean looking template.
Add a catchy, yet professional signature
There are a few rules when designing the signature. First, it must be simple. Avoid using too many graphics or flashy elements. Include the company name, website, email, and perhaps a small logo. This is especially important if you are working with a B2B leads database where professional looking emails are essential for success.
Second, focus on consistency. Include colors that are part of your brand, as well as your logo. Finally, add the right links, too, such as a few social media links.
Stick to the perfect image text ratio
Visuals are more appealing than text to 65% of all email users. About 35% of all users prefer reading text. To keep everyone happy, the perfect ratio applies to most industries out there and includes two or three images, as well as just under 20 lines of text.
Start with the pictures and make sure the design is mobile friendly. You do not want users to scroll left and right to read or see images.
As for the text, organize it in short paragraphs. For maximum effectiveness, these paragraphs should not exceed three or four lines. Again, choose a readable font.
Send your emails at the perfect time
Now, there is no such thing as a perfect time, but certain times and days of the week are better than others. Of course, it depends on the industry as well.
Tuesday and Wednesday are the best days of the week for newsletters. Ecommerce mails are more successful if they hit their recipients around 10AM. The same goes for hospitality, retail, or professional services.
Software emails are more successful in the afternoon, similar to marketing services and nonprofit organizations.
Pretty much everything else falls in the 10AM category.
Get in touch with the inactive contacts
Email marketing is not all about new customers, but also about the existing ones. Identify your inactive group and get in touch with them. Make sure they know they are missed, and you want them back.
In fact, you could throw in a small discount as well.
Since they are inactive, you need to draw attention to the subject line, so include both the missing part and the discount.
As a short final conclusion, these are some simple, yet effective ways to improve your email marketing campaign. There are plenty of strategies out there, and what works for some brands will not work for everyone else, hence the necessity to do your homework.
From many points of view, email marketing is a matter of trial and error. Find out what works for your brand and stick to it.
