6 things you can do to make sure your brand stands out
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A brand can be defined as a distinguishing mark or feature that represents an organization, individual, product, concept, or process. It allows people to identify what they are looking for and whether it’s good quality before even buying something. Since more and more companies are understanding the value of branding, it’s important to keep certain things in mind that can help your brand stand out in the crowd!
1. Keep it consistent
A brand can’t stand out if it is constantly changing. One of the most common mistakes that companies make is neglecting their brand guidelines which include things like a logo, colors, fonts, etc.
Designers should always show clients their sample files before starting work so there are no mistakes or confusion later on about what was agreed upon. Following graphic design Brisbane trends, a professional graphic designer notes that this is essential to building brand awareness for any business. This is why it’s important to think long and hard about whether you really want to change your logo again.
On the other hand, if you’d like for your company to turn over a new leaf for whatever reason, then switching things up when it comes to branding is fine – just make sure to keep it consistent afterwords.
2. Color is crucial
People have been using color to signify certain things in society, whether this is for fashion or to represent a certain mood for eons. When choosing a color, it’s always best to look at the research done on its effects on the consumer, as well as on psychological studies on color. Generally speaking, red is an intense color that encourages excitement and energy, blue is calming and can attract feelings of trust, yellow is happy and inspiring, green represents nature and environment, purple symbolizes luxury or ambition. The possibilities are endless! Make sure the colors go well together, and that the colors you choose don’t clash with your logo.
3. Be authentic
It’s very important that a brand is authentic and real, as this will allow them to connect with their customers on a more personal level and create authenticity.
When it comes down to it, not all companies need to be flashy and loud in order to get their point across. Don’t try too hard to be relatable, and avoid using slang words and abbreviations. It’s easy for companies to lose their authenticity when they try too hard to be liked and accepted by their consumers.
Find a defining characteristic for your company that will appeal to its core audience while not alienating the wider public, and stick to this. If you sell vegan products, for example, and you realize that those are your best-selling items, you can consider branding yourself as a company that’s against animal cruelty.
4. Storytelling is important
In order for a brand to stand out from the rest of the crowd, it needs to create an emotional connection with its consumers.
People buy things because they want to feel good about themselves, and depending on the product or service you provide, different emotions will be invoked. Storytelling is one of the best ways to achieve this because it’s a process that allows for more engagement between the company and consumer, which in turn leads to higher sales. When it comes to storytelling, the possibilities are endless – you can write blog posts that talk about different client stories or ones that involve your employees. You could also write a story about the founding of the company, or some other moment in time where something significant went down for your business.
Essentially, story-telling is about showing people that there’s a real person on the other end of the screen.
5. Stay up-to-date
A brand needs to stay up-to-date with current trends in order to attract the right customers, as well as hold onto the old ones that got them where they are today. For example, there used to be a time where people who got tattoos weren’t considered the norm, but now it’s totally acceptable. This is because tattoo artists worked hard to make their art popular and accepted by society. People want what they can’t have, which means that if you’re not staying up-to-date with the latest trends and fashions, your current customers might not feel as excited about your company anymore.
6. Social media presence
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Social media is one of the best ways for a brand to stand out from others because it gives them access to millions of people who can engage with them and provide feedback on different aspects of their business. A brand needs to be present on as many social media channels as possible, and it should interact with its customers and fans on a regular basis in order to establish an emotional connection with those who follow the brand. The key to social media is to keep it authentic and real, which means that you shouldn’t use the same marketer-talk that you use for your other marketing materials. You need to stay true to yourself and be transparent about what’s going on behind the scenes in your company.
Building a brand is hard work, but if there’s one thing you should remember, it’s that creating an emotional connection with your customers is the most important part of the process. Making people care about your business, and giving them a sense of community is how you’ll create that emotional bond. In order to stand out, you need to stick to your core values and be true to who you are.
