6 tips to boost your marketing strategy for 2024
The marketing landscape in 2023 is vastly different from what it was just a few years ago. Social media and other channels of digital marketing have all but taken over and businesses of all sizes have needed to adapt.
We all know that marketing is an essential foundation for the success of any business, but a lot of business owners drop the ball because they’re not sure what approach to take. Here are six tips to help you give your strategy a boost in the upcoming new year.
Understand the marketing landscape
First of all, before you can really dive into developing (or editing) a strategy, you need to know what you’re working with. Technology has had a huge impact on marketing and being able to adapt to that is crucial.
Working with a good marketing agency like Agital will assist you if you’re not 100% sure of what the best moves to make will be, and if you don’t know where and how to learn about the key trends and changes in consumer behaviour. Getting help from a specialist is the first and most important step to take if you’re at all uncertain about where to go with your marketing.
Embrace AI and automation in marketing
Taking advantage of modern-day tools is essential in any business strategy. AI can be utilised by businesses to automate time-consuming and mundane tasks like lead generation, lead scoring, and customer retention.
AI can help your marketing division to identify potential targets and engage with them at the right time. You can also use AI in your content creation to speed things up (so long as you’re editing thoroughly), market research, and even improving the overall customer experience. The right AI tools can even assist you in developing your overall marketing plan!
Leverage social media effectively
Social media platforms like Instagram, TikTok, Facebook, Twitter, and even LinkedIn have become a non-negotiable when it comes to marketing. Having a solid online presence is imperative for your businesses success, whether you have an an e-commerce store or a more brick-and-mortar setup. Whether you’re selling goods or services, nobody is exempt from the requirement to be present online.
Make sure that you align your social media strategy with your own industry trends – there’s no point in doing TikTok dances if the audience you’re trying to connect to is older or more professional. However, finding ways to stay on trend and connect is important.
Enhance customer experience
The customer experience is central to your company’s growth and success and contributes more than you might think to your marketing strategy. The way your customers experience your business is a direct form of marketing since you’re showing them (through action) who you are as a brand. This comes from your brand identity, customer service, the quality of your products, and more.
Implementing customer-centric strategies will help you garner trust and loyalty and improve your customer retention. You’ll also bring in new customers through word of mouth – positive reviews and recommendations are still one of the biggest drivers of growth in a business, and whether this happens online or IRL doesn’t really matter.
Incorporate influencer marketing
While we’re talking about social media, let’s address the fact that traditional advertising has all but been replaced by influencer marketing. Paying for well-loved internet personalities to review and promote your products doesn’t sound like a good way to move product, but it truly is.
If you haven’t already, it’s time to get involved in influencer marketing. Depending on your market, budget, etc., you can look into local micro influencers or bigger names in the online space. You can get involved through sponsoring, gifting items, or even starting an ambassador or affiliate program if you’re not quite sure you can commit the budget just yet.
Mobile optimization
Keep in mind that most of us consume our content through our phones nowadays, so everything you post, and share should be easy to view and interact with on that type of screen. It’s crucial to make your content mobile friendly if you want your audience to be willing to engage with it.
This applies to your company website, email campaigns, and any other content you create – not just what gets published on social media! You should also take care to make sure when you share the same content across different platforms that it’s been optimized for each so that visuals, audio, and other factors aren’t distorted or missing.
