7 factors to consider when making branded product packaging
Credit: Freepik
Suitably designed branded packaging for products can help boost your sales and grow your business. According to statistics shared by IPSOS:
“72% of US consumers claim that their purchasing decisions are influenced by product packaging design.”
For that reason, you need to customize your packaging suitably so that it resonates with your brand and impresses your customers as well. But the question arises here: how can you do so?
In this blog, we will explore 7 factors to consider when making branded packaging for your products. This guide will help you make the ultimate packaging for your products that help withstand the market and grow your business. Read on!
Importance of branded product packaging
If you source your custom packaging solutions from a reliable company and print your brand logo, you can outperform your competitors. This is because a credible company makes boxes according to the specific brand guidelines and dimensions requirements you share with them.
Branded packaging also gives your packaging a unique identity on the retail shelves. Choosing the right color scheme and printing your brand logo on your product packaging helps your regular customers recognize your products instantly.
When your buyers see your branded packaging on retail shelves, they get persuaded to buy your products.
7 factors that contribute to make awesome branded packaging
Making awesome branded packaging can be a challenging task to do. But, not anymore! By considering these 7 important factors about the packaging design, you can make remarkable branded packaging for your items:
1. Box style matters a lot
The importance of packaging box styles is undeniable when it comes to packaging and presenting your product persuasively. Choosing a suitable style not only helps you make your items presentable but also allows you to snugly fit your product inside the box.
You can choose from various packaging style options according to your product. For instance, if you have a food brand and you are looking for packaging for your powdered or pasted food items, you can choose stand-up pouch-style packaging. This packaging is convenient to use and cost-effective as well.
On the other hand, if you want to display your small or medium-sized products on retail shelves, you can choose tuck-end box styles for your product packaging.
2. Finding a reputable packaging supplier is a must
Finding a reputable packaging supplier is paramount for getting quality and attention-grabbing packaging for your products. A good supplier prioritizes its customer satisfaction and provides excellent packaging for your products.
When choosing your packaging partner, you can check for their online reviews, as your references, and get samples from multiple suppliers to compare the quality and price.
Also, you should look for the offerings of your packaging suppliers. For instance, free packaging design support and free shipping are some of the common facilities offered by a reputable packaging supplier.
3. Printing quality is the game changer
When it comes to making marvelous product packaging for your brand, printing can be a game changer. You could choose the right printing technique that offers quality and is supported by your packaging material.
Offset, screen, digital, and rotogravure are some common printing options for you to choose from. All these printing techniques are excellent for printing high-quality and attention-grabbing graphics on your packaging boxes.
4. Color scheme & typography shouldn’t be overlooked
A thoughtful branding strategy for a product-based business is incomplete without the selection of a suitable color scheme and typography. Define your brand guidelines before designing your packaging boxes.
When choosing the color scheme for your branded packaging, you can benefit from the PMS system. It will help you define an appropriate color palette that resonates with your brand. For printing quality colors, you can choose CMYK mixing and matching options, as it provides excellent results.
5. Choosing the right dimensions is important
Dimensions of packaging are not just related to the snug fitting of your products. Choosing the appropriate size of product packaging boxes also brings subtlety to your packaging design and helps boost your brand.
Before deciding the dimensions of your custom packaging, you should know the portion of your product you want to offer in a single serving. For instance, if you sell cereals, decide the grams of cereals you will be offering in one box.
On the other hand, if your product can not be packed in portions and needs to be presented as a whole, choose the packaging dimensions considering the size of your products. For example, a smartphone should be packed as a whole and the sizes of its box must be suitable to snugly fit the phone.
6. Eco-friendly packaging is a plus
Environmental pollution is one of the biggest challenges that humans are failing to tackle. However, more people are becoming aware of the harms caused by global warming and pollution, so they are incorporating eco-friendly practices into their daily lives.
You can attract such eco-conscious customers by presenting your products in sustainable product packaging. Such packaging helps you make a statement and illustrate your brand as an eco-friendly one before your buyers.
You can choose cardboard, kraft, or corrugated boxes and bags if you are looking for sustainable packaging options. All these packaging boxes are 100% biodegradable and recyclable.
7. Iconic unboxing styles outperform your competitors
You can also distinguish your brand from your competitors by opting for a unique unboxing style of your product packaging. However, the unboxing style you choose should remain consistent in your branded house.
Appealing yet uncommon unboxing styles are magnetic closure and sleeve-slider. These unboxing styles are convenient and elegant at the same time. You can also explore other options and find the one that suits your packaging the best.
Conclusion
This is about designing your branded product packaging. We’ve explored the importance of branded packaging in growing your business. Also, we discussed in detail about 7 important factors to consider when customizing product packaging for your brand.
By considering these factors, you will surely make remarkable packaging designs that can help grow your business and outperform the competition.