7 Reasons why SEO is an ivestment worth making
If you’re unfamiliar with SEO, it may seem very daunting, and it’s easy to understand why. The results might seem abstract to you, or you may not be aware of how powerful it can actually be. The reality, however, is that SEO is more relevant now than it’s ever been. The whole world is online, and without a strong presence there, you’ll be invisible to a large portion of your potential clientele. Let’s take a look at a few reasons why SEO is an investment worth making.
The gift that keeps on giving
One of the best aspects of SEO optimisation is the residual results that you can accumulate over time. With SEO, a single piece or mention that was made years ago could continue to give you results with no work or expense on your end. SEO is an investment in your business in the true sense of the word, which is why it shouldn’t be viewed purely as a marketing method. It should be part of running any business, full stop.
More powerful than paid results
If you have or are using PPC, you may be aware of how powerful it can be for driving qualified leads to your website; but that’s nothing compared to organic results. There is still a huge portion of the population that will totally ignore paid ads and jump straight to the organic results when they have the chance. As a matter of fact, it has been estimated that up to 80% of people did not look at paid ads when they conducted online searches. You want to be where it counts.
You want to exist
According to the same study, it has been estimated that around 93% of all experiences online start with an engine search. Not only that, but according to a study by HubSpot, 75% of people will not go past the first page when looking at results. That means that you will simply not exist to an overwhelming majority of the people who will be online if you don’t rank for crucial keywords or at least for your brand.
You’re trying to attract a local clientele
If your clientele is very local, dominating SEO becomes even more important. It could be more accessible as well. Being able to dominate hyperlocal searches also means that you’ll be able to get traction from voice searches as a large portion of searches conducted online are local in nature.
As a matter of fact, according to Search Engine Journal, voice searches on mobiles were 3 times more likely to be local than text-based ones. These are also searches with high purchase intent, which makes SEO one of the marketing strategies with the highest returns.
People want to be able to find information about businesses on the go. They know that any business they want within their radius can be found with a few clicks, and you want to be that business. The good news is that it’s all possible if you make a consistent effort or simply by abiding by best practices.
However, you have to be able to know what these best practices are in the first place, and if you’re going against them. One of the best ways to start is to speak with an SEO optimisation team that will be able to run your site through an audit. Services like Big Surf Digital, for instance, will not only be able to fix possible issues you may have with your site’s content, coding, navigation, or performance that might be affecting SEO, but they will focus on you getting actual sales, not just traffic. Working with a team like this will allow you to build on a solid foundation, and make sure that you adjust to changes over time.
It’s here to stay
There was a time when people actually used to learn about business through the television or an ad in the newspaper. While some like to reminisce about the good old days, these aren’t coming back. SEO is not only here to stay, but it will only become more relevant as time goes by.
It isn’t necessarily expensive
Good SEO really starts with having good clean code and a website that runs well on all platforms. If you can manage that, you’ve already won half the battle. You can then spend as much effort and resources on outreach and creation as you can if you want more results. It’s really up to you. Everything you do with SEO adds up, and no matter which rate you’re going at, good SEO will always pay off at some point.
It establishes you as an authority
When you dominate search results, you send the signal out that you are an authority and an important brand in this space. It only takes for people to see your results featured a few times to start building awareness about your brand, and they might decide that today is going to be the day they are going to give you a chance. If your ultimate goal is to build brand awareness and trust, then we can’t think of that many methods that can give you a better ROI than SEO.
SEO is not only an investment worth making, but one of the best you can make in any business no matter the size. It’s cost-effective, highly quantifiable, and can be adjusted to your budget and needs better than virtually any other online marketing method you can find.