88% of people visit a business 7 days after performing a local search
Photo by Andrea Piacquadio
Recent statistics indicate that when someone searches for a local service, they aren’t just browsing. A lot of the time, they are actively looking to take action on their search, and as a local business, this is something you need to make sure that you are capitalising on. Local search is incredibly powerful, and if you aren’t using it to your advantage right now, you are almost certainly missing out.
Local searches indicate high intent
One thing you need to take note of is that local searches do indicate that there is high intent. Someone who might need a locksmith is probably ready to hire one right there and then. They aren’t doing their search so that they can find someone a week from now, as they probably need someone who can meet their needs immediately. This means that if you can rank in Google’s search results for something like this, you can have your business placed right in front of the people who are ready to buy from you. It doesn’t matter whether someone is looking to book an appointment or whether they are calling in for a quote, because SEO is one of the best ways for you to put yourself in front of the right people. Using local billboards is also highly effective. If you want to use something like this, then hiring an underground advertising agency is a very good thing to do. This allows you to target the people who could be on their way to your business, so you can capitalize on even more sales.
Reviews have a big impact
Local searches don’t just mean that your business is more likely to be found. They also help people to know if you are even worth visiting. People often look up things like online reviews before they buy from someone, as it is a good way for them to find out if someone is worth visiting. If you have a lot of positive reviews or if you have a recent string of them, then this can help you figure out new ways of attracting people. If you can keep this in mind, then you will find it very easy to not only get the result you need but also to stand out from the crowd overall.
Capitalising on local visibility
At the end of the day, studies show that local visibility can translate into real-world results. You need to be using this to your advantage if you can. Pair your local efforts with great experiences, and also make sure that you are not turning people away without even realizing it. Things like this can really work to your advantage, so make sure that you keep this in mind, and that you also take steps to try and enhance this by building on the positive foundation you are already working with. Local search might be about word of mouth, but at the same time, it should also be an integral part of your marketing strategy moving forward.