Adapting your marketing strategy for a post-pandemic world
The last fourteen months have been some of the most challenging that any of us have ever faced. No matter your circumstances, we have all felt the impacts of the pandemic in some way or another.
With a record number of people laid off from their jobs across the country and worldwide, it is undoubtedly a period of our lives that we would rather forget, but which will not be the case for some time.
While we recognize the struggles that each person has faced as of late individually, business and organizations alike have also had their fair share of issues throughout this time. Adapting to a new way of working and how they conduct business has taken some time to grasp and will certainly be around for some time to come.
With this being said, businesses will need to make changes to continue being successful in the post-pandemic world we edge ever closer to by the day. This includes adapting and changing marketing strategies in line with this new normal we find ourselves in.
Suppose you are in the position as a business owner, where you need to adapt your marketing strategy once more in preparation for the post-pandemic world. Stick around! We have detailed some things to consider when doing just that and some pointers on what you could do. Read on for more.
Focus on existing customers
For the most part, they are the ones who get you through the more challenging moments in life, including those that you were faced with during the pandemic. As we begin to emerge into life as we once knew it, there will undoubtedly be some changes to make all the same.
Companies that have changed their marketing strategies following the events of the pandemic include the likes of online card stores. With thousands of people across the country having lost a loved one during the last year, they undoubtedly do not want to receive marketing tailored to specific holidays, like Mother’s or Father’s Day. It would just be too painful.
Online card stores have contacted existing customers through mass emails, offering the opportunity to opt out of specific marketing promotions. It is a pretty ideal way of tailoring the situation that a customer might be in and encouraging them to continue coming back to your store.
Concerning mass emails and communication channels, this leads us to the next point.
Automating communication with customers
While this might not be a preferred method of communication for those more traditional, it is well worth considering when we find ourselves in an increasingly tech-driven world. Organizations in various sectors and industries moved online due to the pandemic to continue with work.
Adapting your business model is one thing, but you must also adjust other aspects of your company to follow suit. This includes your marketing strategy. Businesses turned to online methods of advertising and marketing to continue reaching customers new and old. Whether through social media platforms or email software, there are plenty of resources available to oversee this task.
By automating your communication with customers through scheduled social media posts and mass emails, you can focus on the other aspects of communication, such as response and customer service. Attend to all of your customers’ needs in one place and monitor whether your efforts are paying off or not.
Run exclusive promotions and deals
This suggestion incorporates both of our previous suggestions in one; it is an excellent way of focusing on your existing customers and can be done through the means of automated emails and other forms of communication.
While it would not have been an easy time for you as a business owner, it would certainly have been challenging for your customers as well. Offering them some sort of ‘welcome back’ promotion or deal, or something just to say thank you for their unwavering support during a challenging period. Your options here are seemingly endless.
Attending to the feelings and emotions of your customers will make them feel valued and help develop the relationship you have even more. Some businesses even tailor specific promotions or deals tailored for the individual. This is entirely your choice but could be time-consuming if you are a large business.
Adapting elements of your business is no easy feat and will most probably need tweaking here and there. You may not get it right the first time, and that is okay too. Continually monitor your efforts to ascertain what is working for this new world we find ourselves in and what is not. Make changes on the go while putting the needs of your business and customers first.
While this was a short piece, we hope that it has left you with some idea of what you need to change and adapt moving forward and how you would go about doing so. We have every faith in you and your abilities!