Assetz Capital joins Bud to further grow its lender base
Assetz Capital, the UK’s second largest peer-to-peer finance platform for business, today announced that it has partnered with award-winning financial account aggregator and marketplace, Bud.
Assetz Capital is the latest addition to Bud’s Market+, a service that allows users to connect and interact with a host of third-party services ranging from loans, investment and foreign currency and add them to their personal dashboard for future use.
Bud users will be able to add their Assetz Capital account to their Bud portfolio, ensuring all their investments and finances are visible on one straightforward and easy to use portal. Following this, there will be two further stages to the Bud and Assetz Capital partnership, leading to full API integration and offering special features.
The partnership will open up a further investor base for Assetz Capital through Bud’s white label solution to banks. Bud’s features, such as its discovery engine will introduce lenders that match a specific criteria to Assetz Capital’s offerings alongside other alternative options.
Since launching four years ago, Assetz Capital has experienced considerable year-on-year growth and has established itself as one of the world’s largest peer-to-peer business lenders. Over £300m has flown through the platform to date, with investors earning a total gross interest of more than £24m. Through Bud, Assetz Capital will become visible to a wider, previously untapped demographic.
Stuart Law, CEO and founder of Assetz Capital commented:
“Bud has made great progress and is an innovative and forward thinking money platform, similar in several ways to Assetz Capital. We are always looking for new opportunities to partner with likeminded businesses and our collaboration with Bud will help to promote to consumers that otherwise might not have yet discovered Assetz Capital. We’re already in talks about working even closer with Bud going forward, so it’s a certainly a partnership to keep an eye on.”
Alan Walsh, head of network & partnerships at Bud commented:
“Assetz Capital is a very welcome addition to the Bud’s Market+. The product offerings, management team, success to date and blue-sky vision of the future all add to the strong ethos of their business, and something we believe we can help them to achieve through the Bud platform. We are excited at the plans we have discussed to date and look forward to collaborating.”
Bud is regulated by the FCA and won Innovation of the Year at the British Bank Awards 2017 for its on-demand and hyper-personalised service to consumers.