Baker Tilly announces brand name change in UK
Baker Tilly to strengthen market position by adopting RSM as global brand
Baker Tilly announced today it will be adopting RSM as a common brand name, uniting under a single global brand with more than 100 fellow member firms around the world of the RSM International global network.
Laurence Longe, Baker Tilly’s managing partner, said: “The move will considerably strengthen our UK position as a leading provider of global audit, tax and consulting services focused on the middle market. The middle market is a critical part of the UK and global economy generating more than one third of private sector UK GDP and employing nearly 40% of the UK private sector workforce.
“Although our name is changing, we will stay true to our roots and continue to maintain the core essence and legacy of the Baker Tilly brand. Adopting RSM as our name will simply accelerate our path to a recognised unified global brand and strategy. It will reinforce our focus on becoming the leading adviser to the middle market by ensuring that our clients receive consistent global services, irrespective of international borders.
“Our clients can be confident that wherever they do business, they will continue to receive a consistently high quality and seamless service from member firms that share the same values and understanding of their local market. Adopting the RSM name simply enables us to work even more effectively in all countries around the world.”
Baker Tilly is one of the UK’s leading audit, tax and consulting advisers, with 3,400 partners and staff operating from 32 offices around the country.
McGladrey, the RSM US member firm, is making a similar announcement today and is the leading US provider of audit, tax and consulting services focused on the middle market with 8,000 professionals and associates in 80 cities nationwide.
RSM International is the world’s sixth largest provider of tax services and has presence in more than 110 countries. In 2014 RSM International was the fastest growing top ten global network, posting an 18% increase in revenue, year-on-year, to US $4.4bn for the year ending December 31, 2014.
The change will be effective on October 26, 2015. All member firms will remain independent legal entities within the RSM international network, but will carry the RSM brand name and logo.