Barclaycard partners with FreedomPay to enhance customer offer
- Barclaycard is a new acquiring partner of FreedomPay within the UK and Europe – a leading, global consumer-focused commerce platform
- Barclaycard customers will gain access to transatlantic opportunities and capabilities that ensure a seamless, multi-channel commerce experience for enterprises operating across borders
- The partnership enhances Barclaycard’s existing offer, with a focus on hospitality and leisure businesses
Barclaycard, a leading global payment business, is partnering with FreedomPay in the UK and Europe – a leader in commerce solutions. The collaboration will provide a seamless end-to-end payment experience to Barclaycard customers across a broad array of sectors.
The FreedomPay Commerce Platform supports merchants and enterprises worldwide, merging security, identity, payments, loyalty, and advertising with proprietary data-driven solutions. Its fully integrated, patented technology offers unparalleled flexibility for enterprises operating across borders, industries, point of sale, and merchant service providers. The new partnership will see these capabilities now available to Barclaycard customers.
FreedomPay’s wider collaborations will also enhance the existing Barclaycard offer, giving access to even more payment methods and technologies. For example, FreedomPay supports both offline and online PIN authorisation – covering the different approaches used in the UK and mainland Europe.
For hospitality and leisure companies there is particular added value, through integrations with specialist services such as Oracle OPERA – a world-class guest service system for hotel management – and Pay at Table functionality, allowing diners to pay digitally from their seat.
More broadly, FreedomPay’s association with Ingenico’s TETRA platform means businesses can use the entire range of wireless and Bluetooth-powered PIN entry devices (PEDs). FreedomPay also supports mobile wallets such as Apple Pay and Google Pay, with plans to add AliPay, WeChat Pay and China Union Pay in the near future.
Nicole Olbe, managing drector of partnerships at Barclaycard, said: “This exciting new partnership shows our ambition to offer customers best-in-class payment solutions that help them grow. The FreedomPay platform complements and enhances our own, and gives benefits to merchants – particularly in the hospitality and leisure sector – to help them offer the best payment experience possible to their customers.”
Chris Kronenthal, president and CTO of FreedomPay, said: “We have ambitious expansion plans across Europe and Barclaycard is a critical acquiring partner of scale, with a reputation for trust and security, to help us with that journey. FreedomPay’s global reach is unique in the world of commerce and working with Barclaycard we will strengthen our capabilities across all continents. We are very excited to see the partnership prosper.”
