Benefits of creating press releases for your business
A press release is meant to publicly announce your business’ activity through the press media. It’s a kind of advertisement that will give you good media mileage at a lower cost.
If you have good public relations with media personnel, you can get very good publicity not only in print media or television, but also through digital communities, such as social media or blogs.
If you want to try this new form of marketing, you can check out 13 of the best press release distribution services 2020. Here are some benefits of creating press releases for your business:
Newspaper backdrop texture, business background
1. Better reach
An event that you organised, such as a musical concert or trade exhibit, a product launch activity where you’ll be introducing your new product, or a public service endeavour you’re currently doing can all be published in a press release.
Just like advertising, press releases help you deliver your message to your target market. You’re communicating with your intended audience and eventually connecting with them. The more media you’re exposed to, the more depth you can reach.
For instance, well-written press release content for digital communities will help you reach a tremendous number of different socio-economic markets. And the market is not limited to your own locality, since there’s a tendency that it might go global.
2. More revenues
A well-drafted press release can prove instrumental in increasing your sales revenue since your target audience will be informed about your products. Eventually, they’ll also visit your website to know more about your business and your company.
Moreover, once the effort you put into creating press releases starts to pay off, it will lead you to establish sales channels for your products. For instance, you have to add more distribution channels to make your products available. To complement the physical distribution channels, you’ll have to consider B2B networks and virtual business channels. All of this is directed towards increasing your revenues.
Press releases on innovations related to your existing products or new products can do wonders for your revenue stream. Just to give an illustration, check out the correlation between Apple’s press releases on product launches and the effect on sales. People literally line up outside stores on the day of the product launch. That’s how effective press releases can be for your revenues.
A newspaper on a desk with the headline Press Release
3. Improved brand image
Brand image is very important because this is the concept that you want to portray to your customers. Making use of press releases is great for building a brand image. Press releases are tools that marketers use to further improve public perception of your business.
Product innovation, such as new features and added benefits, are usually communicated in press releases. Press releases are also a good medium to introduce new brand ambassadors. Testimonials documenting the impression of key professionals about the product can form part of the articles of press releases.
Take note that the timing and execution of press releases is very important. It has to be in consonance with your marketing strategies. If properly executed, press releases can be a powerful tool to project your desired brand image.
4. Enhanced corporate identity
The benefit of having a good corporate identity is that it encompasses all the product lines and the people connected with the company. Many times, when you read stories about a company’s achievements and positive contributions, you’ll feel good about that company. These stories are also published in the articles of print press releases. A video presentation of these press releases can help boost the image that the company wants to project.
Such is the power of press releases. A company that engages in activities that demonstrate its social responsibility towards the surrounding communities, or even to the nation in times of crisis or disaster, will have an opportunity to magnify its corporate image.
New inventions, new discoveries, or new products, like smartphones that will change people’s lives, would make a great story for a press release. Stories that touch the emotions of the public or the consumers are sure to make the press release even more powerful.
Conclusion
You don’t have to spend a lot of money on advertisements to get your message across. All you need to do is build and maintain a good rapport with key media personnel.
Creating press releases is an ongoing activity, hence it should be done periodically. Remember, you’re not the only one making noises in the media. So, you have to keep your target market informed from time to time. Since this is very cost-effective, it will not make a dent in your marketing budget.