Berkshire female founder launches intimate skincare brand with Start Up Loans support
A Berkshire-based entrepreneur has launched a premium intimate skincare brand designed to empower women and normalise everyday self-care, after securing a £3,800 Start Up Loan through GC Business Finance (GCBF).
Founded by Malin Gustafsson, NILA M. Beauty Limited offers premium intimate care products. After noticing that many products on the market felt either unsuitable for delicate skin or overly clinical in design, Malin set out to create intimate care that is both effective and elegant.
Like many early-stage consumer brands, building awareness proved one of the biggest initial challenges. The Start Up Loan enabled Malin to bring her first product to market and officially launch the business, alongside receiving mentoring support at a crucial early stage.
“The funding allowed me to get my first product live,” Malin added. “But just as importantly, the mentoring gave me the confidence to believe in myself and take this step. That support made a real difference.”
With plans to expand into additional intimate skincare products, including soothing creams and wash formulas, Malin sees this as just the beginning of NILA M.’s journey.
Alex Mearns, head of Start Up Lending at GC Business Finance, said: “Malin is building a brand that challenges outdated perceptions and champions women’s confidence. Through the Start Up Loans programme, we’re proud to support founders who are addressing gaps in the market while creating meaningful impact. Ali and the rest of the GCBF team did a great job supporting Malin on this deal.”