Best video software to generate more leads in 2022
Lead generation is important for every business to flourish. Generating quality leads is important for keeping up your sales and generating new revenue streams. For every business to be successful, it needs people who are interested in it. But in this era of competition, customers are offered many choices. They have the luxury to decide with whom they want to associate. Today’s customers are very fickle. They are ready to jump the ship if your competitors can pique their interest. So, to stand out and stay ahead in the competition, you need to level up your marketing strategy.
Since we are living in a globalized world, customers are flooded with choices. Therefore, they are quick to judge and make decisions. It will only take them five seconds to judge you and make a decision whether to associate with you or not. If you are not able to pique their interest in these five seconds, you are out of the game.
If you are searching for a way to attract and bring interest from the targeted customers, then video marketing is the right answer. Good quality videos are highly informative, engaging, impactful, and can help in brand building. Compared to boring text messages and emails, visuals attract the audience’s eyes. They are more captivating and hence there is less chance for them to get marked as spam or being ignored by the potential leads.
Now, let us look at the best video marketing tools to generate more leads.
1. Kennected Video
One of the biggest advantages of Kennected’s video is that it enables you to create customized videos that will grab the attention of prospective customers and build rapport. You can reach out to your customers using email marketing and sent them this video created using the Kennected video app or chrome extension.
Kennected’s video lets you record, trim, merge, and record screens, thus enabling you to make highly personalized and attractive videos. Moreover, they let you know how many times people watched your videos, enabling you to understand the performance and engagement level of these videos. Based on this report you can understand whether your video is engaging or need to be changed.
This video can be sent through email, text, or CRM. It can also be shared through social media or messages. By pairing these customized videos with the Kennected LinkedIn automation tool, you can connect with the targeted audience on LinkedIn. To learn more about the solutions provided by Kennected, you can look into Kennected’s website and find the best way to accelerate your lead generation campaign.
2. Biteable
Biteable is a highly sophisticated and easy-to-use tool to make attractive videos. Using their stock footage and animations, you can make videos within minutes. It is an excellent tool for making video ads, animation videos, promo videos, and more.
With Biteable, you can strengthen your brand awareness by creating on-brand videos. With various templates, you can engage your team and call for action. With the visual editor, you can add text and customize your video. Also, with the advanced tutorials and tips, you can empower your sales and marketing team, and improve your brand’s engagement.
3. Loom
Loom is one of the most effective ways to communicate, express, and convey your message to your potential customers. It will let you record screen and face, and share it with anyone you wish. You can share your video link and the recipient can watch the video from anywhere.
Loom is the best way to create highly informative and impactful videos. You can explain your products and effectively build brand awareness. You can use these videos to inform your potential leads about the benefit of using your product and help them by making easy-to-follow videos.
So, use Loom video messaging to connect, build relationships, and convert them into quality leads.
4. Descript
Descript is one of the best video marketing tools that can help you to give personalized effects to your potential leads. This complete video editor will help in editing videos, and provide various functionalities like video transcriptions, record screens, multi-track editing, and more.
With the AI tools provided by Descript, you can add your own voice to the videos. These videos also allow you to collaborate with your team members. Its powerful features like Podcasting, overdub, subtitles, audiogram, remote recording, and more make it one of the best video marketing software to enhance your marketing campaign.
5. Animoto
It is a free-to-use video creator, which will let you create highly attractive videos to boost your marketing campaign. With hundreds of video templates, easy-to-customize tools, a vast library of images, and audio tracks, you can make attractive promos, intro videos, social video clips, and other videos.
Video marketing is one of the most effective ways to promote your brand and capture the attention of the targeted audience. So, try these video software tools to attract your audiences and generate more leads.
