BigCommerce design trends 2023: Staying ahead in e-commerce
Introduction
What will the future of e-commerce look like? These days, it’s more important than ever to stay ahead of the competition. BigCommerce has taken notice and has been working hard at creating a platform that promotes the latest trends in design. In this blog post, we’ll explore eight key design trends for your BigCommerce store in 2023. We’ll give you an overview of each trend as well as some tips on how you can implement them into your site today!
The evolution of e-commerce design
The first online shopping experience was a very simple one. Users would browse through product pages, add items to their cart, and make purchases. This approach is still widely used today, but there are also many ways to improve upon this method of selling.
A key reason for this is that customers have become more demanding over time and expect more from your store’s design than ever before. When you’re designing an e-commerce website or app, businesses must keep up with these trends and ensure their sites meet customer expectations for them not only to survive but thrive in today’s competitive marketplace
Key design trends for BigCommerce in 2023
In the next few years, BigCommerce will continue to innovate on its platform and offer new features to help merchants grow their businesses. Here are some of the most important design trends that you should be aware of as they come into play:
Minimalist and clean designs
Minimalist and clean designs are focused on the most important elements. They’re easy to navigate, read, and understand. They also tend to be more mobile-friendly since they don’t have any unnecessary elements that would slow down your site’s load time.
Clean designs are becoming increasingly popular because they’re accessible for users with disabilities like those who use screen readers or rely on keyboard navigation (for example, people with limited mobility).
Mobile-first and responsive design
Mobile-first design is the practice of designing a website to be usable on small screens first, and then adding more complex functionality as you develop. When considering BigCommerce mobile-first design, it’s important to think about what to ask before hiring a BigCommerce web design expert. This approach extends the concept of prioritizing mobile usability while ensuring you make informed decisions when selecting the right expert for your project.
Mobile platforms like smartphones and tablets are rapidly becoming more popular than desktop computers, so your store needs to be accessible from any device not just laptops or desktops.
Personalization and user experience
Personalization is one of the most effective ways to improve your customer experience, and it can be used in a variety of ways. From creating a better user experience to retaining customers, personalization has a wide range of applications that you should consider using.
Personalization is all about making sure that each customer feels like they’re being treated as an individual. This means tailoring content, services, and offers based on their specific interests or needs and if you’re not already doing this on your site then now is the time to start!
Sustainable and eco-friendly design
Sustainable and eco-friendly design is the practice of using materials, methods, and systems that are environmentally friendly. Sustainable design is a key component of BigCommerce’s mission to help retailers succeed in the digital age. Our products are built with sustainability as part of our DNA from our cloud hosting platform to the way we source our materials.
We’re not alone in this belief either: it’s becoming increasingly important for online businesses to be conscious about their impact on the environment as more consumers become aware of sustainability issues like waste reduction or carbon footprint reduction through their purchasing decisions.
Advanced product visualization
Advanced product visualization is a technique that uses 3D rendering, 360-degree views, and video to help customers visualize your products. This can be used in any industry, but it’s especially useful for e-commerce sites selling complex items like furniture or cars.
There are plenty of ways you can use advanced product visualization to enhance your website:
- Add photos that show off the product from different angles (front, back left side).
- Include video demonstrations showing how someone would use the item if they bought it from you (e.g., showing how easy it is for kids to climb into bed).
Integration of augmented reality (AR)
Augmented reality (AR) is a technology that superimposes a computer-generated image on top of a user’s view of the real world. It allows you to interact with virtual objects in the physical world, creating an immersive experience for users.
For example, imagine walking through an urban park and being able to see information about any plant or tree that you pass by. With AR, it would be possible for apps like Google Maps or Yelp to overlay information about each object you see such as its name, location, and price on top of your screen without having to download anything extra from them first!
Voice commerce and conversational design
As we move from a mobile-first to a voice-first world, e-commerce businesses need to consider how their sites will work on new devices. For example, when you use your phone as a camera and say “Take me to Target” Google Maps will take over and ask if you want directions or driving directions.
Google’s conversational design platform consists of two main components: an API (application programming interface) that allows developers to build applications using Google Assistant’s natural language understanding capabilities; and a Conversation Management Interface (CMI), which provides tools for managing conversations between users and their apps.
Social commerce integration
Social media is a powerful tool for e-commerce. It can help you sell more, build brand awareness, and engage with customers in ways that traditional marketing methods can’t.
But what exactly are the best ways to integrate social media into your e-commerce strategy? Below are some common tactics used by successful brands:
Accessibility and inclusivity
Accessibility is the practice of making a product, service, or environment usable by as many people as possible. Inclusivity is the practice of ensuring that all people are included in the design and development of products and services.
Performance and speed optimization
Performance and speed optimization are key to improving e-commerce sites. A faster load time means more time spent on site, which translates into higher conversion rates. The key to improving performance is optimizing images, videos, and other media for web use. You should also use responsive design to load faster on mobile devices by only loading the content that’s necessary for each device type (i.e., phone versus tablet).
Finally, you can boost page speed by using a CDN (Content Delivery Network) like Cloudflare or Amazon Cloudfront; these services will cache your static files at servers around the world so they’re closer to users who request them from their browser this means less distance between server and client which translates into faster loading times!
Tips for implementing these trends in BigCommerce
To implement these trends in BigCommerce, you need to start with a clean slate. The best way to do this is by using a responsive and mobile-first design that allows your customers to find the products they want quickly and easily. You should also focus on the user experience of each page or section so that visitors can find what they’re looking for quickly while also providing them with engaging content.
A minimalist approach will help you optimize conversions by focusing on only those features that are necessary for users who visit your site. For example, if there’s no reason why someone would want more than one product image per product listing (like in clothing), then don’t include extra photo options just because they’re available!
Using eco-friendly materials can help improve conversions because consumers are becoming more aware of sustainability issues surrounding everyday purchases like clothing or home goods and many people want brands that align themselves with these values even when it comes down simply to making their products look good!
Conclusion
BigCommerce has been a great way to get started with e-commerce, and the platform continues to improve. With its recent acquisition by Walmart, we expect BigCommerce to become even more popular among small businesses that want an easy way to set up their online store without having to deal with all of the technical details involved in other solutions like Shopify or Magento.
