British events economy could face a GBP £2bn drop in 2020 due to Covid19
A recent study performed by global events industry leader Evendo reveals a significant decline in customer demand for “traditional” event offerings – typically events, where groups of people are together in confined spaces indoors or outdoors. Although the market is expected to somewhat recover, the current outlook for 2020 is chilling compared to 2019.
“As different countries have varying preferences when it comes to events – the composition of demand in those countries will also result in differing impacts on their national economies. Compared to other countries however, across which the average decline in event demand is around 46%, Britains average decline is around 50%, that’s almost 9% higher than the global average.” Says Kasper Larsen, CEO of Evendo.
Unsurprisingly, the biggest decline is seen in demand for group indoor activities. Such activities include popular escape rooms and are those most impacted by Covid19 restrictions and national guidelines. As this type of activity is also in greater demand in Britain than in for example the United States, the British event industry is facing a bigger decline than other countries in absolute numbers.
From the expected total decline in the British event industry, the decline in group indoor activities makes up for 65% – a decline of GBP 17bn in 2020 alone.
Are virtual events taking over?
Over the past few years, the events industry saw the inevitable introduction of virtual experiences and activities alongside the increasing mass adoption of group video tools such as Zoom. Once Covid19 hit, virtual experiences grew exponentially as customers began looking for new ways to get around close contact groupings. Does this mean that these “virtual” events are now taking over from “traditional” events? The answer is: To some extent.
As a consequence of Covid19, the demand for virtual experiences has seen an increase of 241%. However, even after this increase, virtual experiences only make up for around 3% of the total event economy.
As 62% of the total demand for virtual experiences originates from United States, the positive impact from the increase in demand for these, does not contribute as much in Britain.
In addition, the relative demand for virtual experiences is expected to decrease over time as well, although it is also expected to settle at a level above “pre-Covid19”.
To read Evendo’s report on the impact of Covid-19 on the Events industry in full please visit: http://about.evendo.com/resources/virtualevents/
Founded in 2016, Evendo has the biggest bookable inventory of event related products and services – second to none. More than half a million products are instantly available in real-time across 14 countries – from more than 50.000 individual suppliers – combined with a suite of easy to use planning, booking and execution tools.
Today, thousands have used Evendo to turn their event dreams into reality. And we’re just getting started. By creating symbiosis between organizers, suppliers and participants, Evendo creates a true win-win-win situation for everybody in the events space.
Evendo is currently available in most European countries as well as United States.