ClearScore launches ‘ClearScore Everywhere’, a new embedded finance proposition
ClearScore, the global financial marketplaces leader with over 150+ partners, today announces the launch of ‘ClearScore Everywhere’ in the UK, designed to integrate its data-driven credit matching platform into third-party digital channels.
Partners, such as Asda, Co-op and Very.co.uk can embed ClearScore’s technology into their websites and apps, offering customers the benefits of ClearScore’s credit marketplace.
Serving over 15m users in the UK – and over 24m globally – ClearScore’s proprietary technology platform works by matching users to credit cards, loans and car finance via a sophisticated mix of credit and affordability data, facilitated through credit reports and open banking among a wide array of alternative data.
This move marks a major step in ClearScore’s evolution from a direct-to-consumer brand to a scaled B2B2C platform, enabling retailers and financial services providers to offer personalised credit solutions to their customers, right at the point of need.
ClearScore offers partners the benefits of its ‘Triple Lock’, helping people gain confidence they’ll be accepted and get the money they need.
Justin Basini, co-founder and CEO of ClearScore, said: “Earlier this year we said we would add a significant B2B2C channel through embedded finance and we’re delighted to launch this today. Our strategy has been to add to our considerable direct to consumer acquisition, adding ‘ClearScore Everywhere’ where we are facilitating embedded finance at scale meeting customer needs through partnering with leading brands. These brands will benefit from our cutting-edge technology stack and extensive partner panel, offering the best choice and experience for their customers.”
Samantha Inger, head of payments, Asda, said: “This collaboration with ClearScore brings together the best of two iconic brands – strong customer engagement on our platform, and their proven credit marketplace and infrastructure. It’s a smart way to expand the value we deliver to our customers.”
ClearScore completed the acquisition of Aro Finance in January 2025, as the first step in a broader strategy to embed its marketplace proposition in retailers’ digital channels. In addition to retail, ClearScore Everywhere serves financial services partners. ClearScore can offer these organisations credit broking alongside a client’s core business, for instance, helping insurers offer credit broking or providing referrals for declined applicants as part of their post-application care.
This feature addresses new FCA expectations around responsible lending and ensures consumers have every opportunity to find suitable credit options.