Commercial finance businesses appoint new marketing lead, Cydney Martin
Roxanne Goodman is pleased to announce the addition of Cydney Martin to her team as the new digital marketing executive across both of her businesses. Cydney joins us with a wealth of experience in strategic marketing and communications, bringing fresh insights and a dynamic approach to our marketing initiatives.
In addition to her role at Goodman Corporate Finance, Cydney will also be collaborating with Female Founder Finance, an initiative dedicated to supporting women entrepreneurs in securing the funding and resources they need to succeed.
Cydney’s passion for working with women in finance stems from her own experiences and commitment to gender equality in the business world.
Cydney will also be working on a new project which is set to launch at the end of the month.
Cydney’s experience includes previous roles in the commercial finance sector, where she led successful marketing campaigns that significantly increased brand awareness and customer engagement. Paul Goodman, group chair at Goodman Corporate, shared: “Cydney joins us with a wealth of qualifications in the digital marketing space, together with direct experience in the commercial finance sector. The whole team are looking forward to Cydney putting into action a whole range of new and exciting ideas that she is bringing to the business.”
Founder and managing director, Roxanne Goodman added: “I am delighted that Cydney accepted our offer to join our team. Having started the business just 12 months ago, the growth has been so fast that managing the social media and marketing has taken a backseat as I have been prioritising supporting our clients. I can’t wait to see the impact having an expert can make to our brand.”
Cydney will oversee all aspects of our marketing strategy, including brand development, digital marketing, content creation and client engagement. Cydney shares: “I am thrilled to join Goodman Corporate Finance and Female Founder Finance to lead the marketing initiatives during this exciting time for such an impactful organisation, I look forward to working with the team to develop marketing strategies that will drive our business forward and create lasting connections with our clients and support women founders in achieving their business goals.”
