CPA Australia: Hong Kong small businesses on the brink as confidence slumps to record low
Amid the prolonged impact of Covid-19 and a record economic contraction in 2020, Hong Kong small business confidence slumped to record low. Only 16% of surveyed Hong Kong small businesses reported growth last year, and only 21% expect their business to grow this year.
These results are part of CPA Australia’s 2020-21 Asia-Pacific Small Business Survey, published today. The survey canvasses the views of 4,227 small businesses in 11 markets across the Asia-Pacific region, including Australia, Mainland China, Malaysia and Vietnam to understand their business strategies and outlook. Three hundred and six Hong Kong small businesses took part.
“For two consecutive years, expectations of business growth among Hong Kong small businesses have been the lowest of the surveyed markets. 53% of respondents identified Covid-19 as having had a major negative impact on their business operations in 2020, and 65% of them expect to need one year or more to recover.” said Mr. Janssen Chan, CPA Australia’s Greater China divisional president 2021.
When asked what major actions businesses took in response to Covid-19, small businesses in Hong Kong were most likely to have sought government support and subsidies (33%), reduced capital expenditure (32%), and reduced staff numbers / costs (22%).
“The relief measures announced by the SAR government supported small businesses to combat the worst of the pandemic. According to the survey, 44% of respondents sought external funds for business survival. Using government grants as the main source of external finance jumped from 9% in 2019 to a record high of 33% last year,” Chan said.
As a response to Covid-19 last year, beginning or increasing the focus on online sales was one of the key actions taken by small businesses in many of the markets surveyed. However, only 17% of Hong Kong respondents took action to begin or increase online sales, which is lower than the survey average of 25%. Although 57% of Hong Kong respondents received more than 10% of their sales through digital payment options, this is lower than the survey average of 64% and significantly behind leader Mainland China (91%).
“The issuing of electronic consumption vouchers, announced in the Hong Kong Budget, is an excellent opportunity for small businesses to take advantage of digital payment and e-commerce. In light of the overwhelming response to the Distance Business Programme, we suggest that the government consider re-opening applications to the Programme to continue driving the digitalisation and technology adoption of small businesses.” Chan said.
Small business confidence in Hong Kong remains subdued. Only 21% of respondents expect their business to grow in 2021, compared to the survey average of 61%. This weak outlook is reflected in the cautious approach Hong Kong small businesses’ low intention of increasing their headcounts. Only 12% of respondents expect to increase staff in 2021, compared to the survey average of 36%.
Hong Kong small businesses are also less inclined to innovate, with only 8.5% of respondents stating they will introduce new products or services in 2021, compared to the survey average of 23%.
“While business innovation may involve additional expenditure in the short term, small businesses in Hong Kong should be more proactive in reassessing their resource allocation and consider innovating through the adoption of technology. This could enhance their long-term competitiveness and help them keep pace with their peers in other Asia-Pacific economies,” Chan said.
CPA Australia recommends Hong Kong small businesses consider the following measures:
- consult a trusted professional adviser to improve recovery prospects.
- seek government financial support where appropriate to your circumstances, such as the Special 100% Loan Guarantee under the SME Financing Guarantee Scheme and the Pre-approved Principal Payment Holiday Scheme.
- manage cashflow and debt closely paying attention to the cost of external financing.
- leverage government support schemes to increase the adoption of technology
- identify, invest in and adopt new technologies to keep innovating
- explore opportunities to diversify and expand into new markets, especially to cities in Mainland China and ASEAN countries.
About CPA Australia
CPA Australia is one of the largest professional accounting bodies in the world, with more than 168,000 members in over 100 countries and regions, including more than 20,000 members in Greater China. CPA Australia has been operating in Hong Kong since 1955 and opened our Hong Kong office in 1989. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at cpaaustralia.com.au
Link to CPA Australia’s Asia-Pacific Small Business Survey 2020-21 Report (Eng only)
