Cyber Monday sales trumped Black Friday this year, Quantum Metric data shows
Data shows that this year’s Cyber Monday drove higher online global sales than Black Friday, with conversion rates already 35% higher yesterday lunchtime than at midday on Black Friday.
New data comes from Quantum Metric, the digital analytics platform focused on customer driven insights. Highlights include:
- Cyber Monday saw traffic and sales spikes over lunchtime (between 11am-1pm); 2023 equivalent spikes were early morning and after work.
- Desktop traffic spiked between 11am-1pm, showing shoppers likely using work laptops to bag deals during lunch breaks.
- However, overall mobile drove 80% of traffic and 70% of sales earlier in the day – a shift as shoppers have traditionally used a laptop/desktop for Cyber Monday purchases.
- Average order values during the first half of Cyber Monday were up 4% compared to Black Friday and up 2% on Cyber Monday 2023.
- The number of shoppers abandoning carts this Cyber Monday was down 10% compared to last year.
Findings from Quantum Metric’s recent benchmark report, ‘The fall of peak’, also highlighted how the traditional peak sales period may be a thing of the past. In fact, 50% of Brits prefer regular deals from their favourite brands all year round over scheduled sale days like Black Friday and Cyber Monday.
