Dancerace welcomes IF sales leader Michael Ellis to drive growth worldwide

Dancerace has welcomed sales leader Michael Ellis to its global management team – the latest senior invoice finance specialist to join the software provider, following its acquisition by Norland Capital in early 2024.

 Formerly CCO at Blackstar Capital and MD at Equiniti – where he led commercial strategy for the company’s Riskfactor and KYC solutions teams – Michael’s move follows his international career in invoice finance and lending technology, spanning roles at Lloyds, Bibby Financial Services and fintechs like Growth Street,  in the UK and Australia.

This puts Michael in the perfect position to understand lenders’ requirements and help them to work smarter with software, says Dancerace CEO Elliot Avison:

“Michael’s experience of working in lending and technology businesses globally means he brings real-world insight to conversations around lending software. He shares my view that we can make a big impact to SMEs by building great systems that make lending easier. That’s important. We know buying core software systems can be difficult, so Michael will help lenders in deciding if Dancerace is the right platform for their business and work with our Customer Success team to set them up for long-term success.

“We’re thrilled Michael wanted to bring his experience and expertise to Dancerace, as our new Head of Sales. He’ll play a pivotal role in helping us to better serve lenders, realise our technology vision and grow our business worldwide.”

Michael will lead international sales at Dancerace, working with the company’s teams in the UK and Australia. The move follows the launch of the company’s lending risk management system r3 RiskOps and acquisition by Norland Capital in 2024.

“Joining Dancerace at this pivotal moment in the ABL industry is incredibly exciting. The breadth of the Dancerace product suite has evolved significantly in recent years, earning the trust of leading banks, lenders and innovative startups globally.

I’m eager to unlock the wealth of experience across the Dancerace team and work with lenders to explore how we can help them achieve their goals. Whether that’s modernising customer acquisition, scaling operational and risk models, creating exceptional client experiences or delivering broader change to realise their financial objectives, there’s much to be done!”