Digital marketing in 2022: What you need to know
Digital marketing is changing faster than ever these days. From new advancements in technology to the increased competition of digital marketers, it’s hard to keep up with trends and stay ahead of the curve. This article will cover some of our predictions for the year 2022, so you’ll know what to expect, how to prepare for changes that are happening now, and what you can do right now to get ahead of your competitors.
Social media is still powering on
Digital marketing in 2022 is still going to be powered by social media. While other platforms may start to gain traction, social media will continue to be the primary way brands communicate with their customers. To stay ahead of the curve, you’ll need to ensure that your social media strategy is up-to-date and that you’re using the right tools to analyze campaigns.
The TikTok boom
In 2022, digital marketing will be all about TikTok. The app, launched in 2016 and acquired by Chinese tech giant ByteDance in 2018, is a social media platform that lets users create and share short videos with others on the app.
While Facebook (Meta), Instagram, and Snapchat still have their place, TikTok is quickly becoming the go-to platform for marketers looking to reach a younger audience. In fact, according to a study by Forrester Research, TikTok was the most used app among US teens in 2021.
Digital Marketing is fast becoming a vital component of all businesses’ digital strategies, whether looking for leads or sales. While digital marketing has grown exponentially over the last five years, it’s expected this growth will continue at an even faster rate into 2022.
What does this mean for your business? First, if you’re not already incorporating digital marketing services into your digital strategy, you need to start. The most effective digital marketing strategies use a combination of online advertising, SEO, content marketing, and social media marketing.
Expanding into the metaverse
As digital marketing evolves, so must your business. In 2022, that means expanding into the metaverse. What is the metaverse? It’s a term used to describe virtual worlds that go beyond what we see on our screens today. They’re immersive, three-dimensional environments where users can interact and engage in activities much like they would in real life.
In the metaverse, consumers will be able to touch and feel products before making a purchase decision. For example, if you’re selling furniture online, users could visit your showroom in virtual reality.
Digital marketing trends to watch out for in 2022
Mobile web browsing will continue to grow exponentially, especially in developing countries where mobile devices are more affordable than desktops or laptops. As a result, we can expect to see an increase in mobile-friendly websites. In addition, videos will play a huge role as it is the most engaging content for consumers today.
Finally, virtual reality and augmented reality will become more prevalent online marketing channels with the increasing popularity of VR and AR headsets. As a result, marketers will need to find ways to incorporate these into their campaigns to stay ahead of the curve.
Digital marketing services to expect in 2022
In addition to the trends mentioned above, we can expect digital marketing services to become more sophisticated to meet the demands of consumers. For example, chatbots will become more common to communicate with customers in real-time.
Additionally, artificial intelligence will personalize customer experiences and target them with relevant content. Marketers will also need to utilize blockchain technology to keep their data secure and protect against fraud.
In closing, we feel confident predicting that digital marketing will only become more complex and essential in the years to come. So, if you’re not already utilizing these services, it’s time to get on board and make sure your business is poised for success in 2022 and beyond.