Digital marketing is the key to boosting online sales revenue
If you are diving into the wonderful world of online selling for the first time, then you might as well go and buy ten online marketing books right now too. Alright, maybe that is a bit dramatic, but you definitely need to be thinking about integrating digital marketing into your selling strategy.
After all, digital marketing can help your business in tremendous ways, like gaining awareness for your brand, gathering leads for your website, nurturing relationships with past customers, and so much more. You don’t need to be an expert. With help from Klaviyo experts, you can easily manage the complete emailing process and integrate it with your website for better data gathering.
Whether you are starting a new business or just delving into a new selling medium, digital marketing needs to be on your agenda. This is the bridge between a person that has never heard of you and a long-term customer that keeps coming back to buy.
Of course, the quality of your product and service is important, but so is the experience your client has with your brand. This is what you should be thinking of when deciding what digital marketing channels to include in your strategy too. One platform might be just perfect for a fashion brand but completely wrong for a software development company.
With that being said, keep on reading to see what are the four areas that we believe almost everyone needs to approach to boost their online sales revenue.
Search engine optimization
E-commerce sites usually get most of their traffic from Google searches. Therefore, you need to make sure your website appears in the results. Over the years, with competition rising and algorithms getting more complicated, search engine optimization has become a complex topic.
Nonetheless, you should definitely be implementing basic SEO strategies to ensure your website is well indexed by the search engine. Start out by doing keyword research to see how your customers are looking for your product or service. Then make sure to include those phrases in a natural way on your website.
It’s important to always use the correct HTML tags so that the site crawlers understand your content better. We could go on all day about each and every little aspect that matters to the algorithm. However, if there is one thing to keep in mind, it’s the fact that you need to have a fast-loading website that is easy to navigate and features high-quality content.
Social media marketing
Social media offers a great opportunity to strike a conversation with your clients and prospects. Depending on your brand, having a social media presence might be an absolute must. Being on platforms such as Facebook, Instagram, and LinkedIn helps reinforce your image and creates more trust for potential clients that have never heard of your brand before.
On social media, you get a chance to be a bit more relaxed than in your other communication. However, you still need a well-thought-out strategy with clear goals in mind. For instance, a good promotion can help redirect people to your website. Highlighting testimonials will move your prospects further down the sales funnel, and so on.
There can be no marketing without advertising, especially in the online environment. You can increase your sales by advertising to the right people on the right platforms. This can also mean search engines! As previously mentioned, that search is usually the biggest traffic source in e-commerce.
Or it can mean advertising on social media and other websites to convince people to buy even when they are not actively looking for your product or service.
If there is one thing you should keep from these channels, it is email marketing. This channel has been a reliable revenue booster for businesses of all kinds, no matter if they are active in a B2C or B2B industry. Email marketing can be both a way to qualify leads, but also to persuade past clients to make other purchases too.
In fact, a 2019 study from Statista shows that 75% of agency marketers agree that email marketing has excellent or good ROI. Therefore, any businesses getting into online sales should implement an email marketing strategy.
Much like other areas of digital marketing, email marketing has become its own art form almost. There are many things to take into consideration, starting from the content your readers want to see to how you measure results in the long term. When you add in automated emails and A/B testing, it can all seem like a bit too much. This is why email marketing cannot function without proper email marketing software. Klaviyo is a useful email & SMS automation tool that will make digital marketing easy to implement.