Droitwich-based printing business celebrates new product launch

Printing company, The Droitwich Sign & Print Co, are celebrating the launch of a new product which businesses will use to keep customers and employees safe during the Covid-19 pandemic.

The new Eezi Wipe Menu, designed as a result of the pandemic, can be wiped clean with disinfectant after each use, allowing restaurants to maintain health and safety standards in-line with coronavirus safety advice. The menus are waterproof, tear resistant and greaseproof meaning hospitality businesses can benefit from a quick and easy solution for keeping their customers safe.

Mark Hanson, managing director at The Droitwich Sign & Print Co, commented on the new product:

“We already work with a number of local hotels and restaurants printing menus amongst other things, with many of them telling me about the additional safety measures that they are using in order to decrease cross contamination.”

“This got me thinking about how I could help them further and so I introduced the Eezi Wipe Menu, a hardwearing and waterproof material that doesn’t need laminating, is tear and dog ear resistant so germs do not get trapped and it can be kept clean by using disinfectant” He adds.

The business, which creates a wide range of signage and printing materials, has experienced the challenges brought on by Covid-19 along with the majority of UK businesses. At the onset of the pandemic, business began to slow down, with orders decreasing as businesses became worried about additional costs. Though there was shortened demand, Droitwich Sign & Print continued to work hard throughout the lockdown.

To help with cashflow, the business applied for a Bounce Back Loan with invoice finance company, Skipton Business Finance, who they already had a relationship with. The Bounce Back Loan was used to support the business through a time where orders became less frequent but where there were opportunities to put the business in a good position post lockdown. The loan also allowed the business to invest in a Customer Relationship Management (CRM) module of their management information system to help improve the communication between the business and its clients and prospects.

Mr Hanson adds:

“We already had a good working relationship with Skipton so we applied for a bounce back loan with them to support the business through a challenging time”

“We received the funds quickly, meaning we could focus on continuing to support our customers through the pandemic as well as focusing on the future of the business” He concludes.

The business has had an invoice finance facility with Skipton Business Finance since 2014 and has been working closely with them ever since.

Lisa Ellson, relationship manager at Skipton Business Finance, said:

“We have maintained a strong relationship with the business over the years and were delighted to offer additional support via a bounce back loan,”

“It is great to see the business continue to work throughout the pandemic and focus towards an optimistic future” She adds.