Experts reveal the key extras that take Google Ads further in 2025
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Many businesses set up Google Ads themselves, hoping for quick results. While it is true that anyone can create an account and run a campaign, the reality is that effective advertising requires far more than a basic setup. Without expertise, it is easy to waste budget on ads that fail to convert. Working with a specialist Google Ads agency ensures that campaigns are structured correctly, targeted effectively, and continuously optimised.
Agencies bring specialist tools, proven strategies, and the ability to focus entirely on performance in a way that busy business owners often cannot. Beyond the fundamentals, there are several extras that can take your ads further and deliver even stronger results.
Add Google Reviews to your ads
Online reviews are one of the first things potential customers look for when deciding who to trust. By connecting your Google Ads account to your Google Business Profile, you can display review ratings directly in your ads. These stars instantly increase credibility and can boost click-through rates.
Having reviews visible in your campaigns shows that other customers recommend your business, which reduces hesitation from new prospects. To make the most of this feature, you need to manage feedback carefully, responding to both positive and negative comments.
If you are unsure how to approach this, you can explore strategies for handling negative Google reviews that protect your reputation while strengthening your brand.
Show your exact location
Location targeting is another powerful way to make your ads more relevant. By linking your Google Business Profile, you can activate location extensions so your address shows alongside your ad. This feature ensures that customers nearby can see where you are based and even view directions via Google Maps.
It is particularly valuable for businesses that rely on local customers, such as retailers, restaurants, or service providers. Displaying your location not only drives foot traffic but also reassures online searchers that your business is established and trustworthy.
Make it easy to contact you
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When people search on their phones, they often want to connect straight away. With a verified phone number on your Google Business Profile, you can enable “click-to-call” from your ads.
This feature lets mobile users call you directly with a single tap. It removes barriers for customers who are ready to take action, whether to make a booking, request a quote, or confirm opening hours. Making contact effortless can be the difference between winning a new customer and losing them to a competitor.
Use ad extensions to stand out
Google Ads offers additional tools known as ad extensions, or assets. These allow you to add sitelinks, callouts, price details, or structured snippets to your ads. By using them, your ad takes up more space on the search results page and offers multiple ways for users to interact.
For example, sitelinks can direct people to specific pages like “Services” or “Portfolio,” while callouts can highlight selling points such as free delivery or 24/7 support. Ads with extensions typically achieve higher click-through rates and can even lower the cost per click by improving ad quality scores.
Google Ads can be a powerful driver of business growth, but success comes from more than simply running campaigns. By adding reviews, location details, contact options, and ad extensions, you create ads that are more engaging, more trusted, and more effective.